Mahr, Dominik; Kalogeras, Nikos; Odekerken‐Schröder, Gaby - In: Journal of Service Management 24 (2013) 4, pp. 435-471
innovations. The purpose of this article is to adopt a value‐in‐use perspective to conceptualize healthy food consumption as … conceptualizes and validates healthy food experiences as value‐in‐use offerings. The proposed service science approach accounts for …