Business model innovation in base of the pyramid markets
Heiko Gebauer, Caroline Jennings Saul and Mirella Haldimann
| Year of publication: |
2017
|
|---|---|
| Authors: | Gebauer, Heiko ; Saul, Caroline Jennings ; Haldimann, Mirella |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 38.2017, 4, p. 38-46
|
| Subject: | Value-in-use | Business model innovation | Emerging market | Business models | Organizational ambidexterity | Base of the pyramid | Geschäftsmodell | Business model | Innovation | Organisationale Ambidextrie | Ambidextrous organization | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-05-2016-0051 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011761557