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~subject:"Innovation management"
~subject:"Innovationsmanagement"
~subject:"Kundenwert"
~subject:"Preismanagement"
~subject:"Theorie"
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Innovation management
Innovationsmanagement
Kundenwert
Preismanagement
Theorie
B-to-B-Marketing
3,432
Business-to-business marketing
3,429
Lieferantenmanagement
1,536
Supplier relationship management
1,536
Relationship marketing
759
Beziehungsmarketing
757
Business-to-Business-Marketing
572
Marketingmanagement
455
Marketing management
442
Electronic Commerce
423
E-commerce
369
Deutschland
358
Germany
349
Theory
333
Verkauf
279
Brand management
273
Markenführung
273
Selling
271
Salespeople
258
Verkaufspersonal
258
Marketing
233
Consumer behaviour
206
Konsumentenverhalten
206
Business network
189
Unternehmensnetzwerk
189
Social Web
186
Social web
186
Online-Marketing
170
Value creation
162
B2B
161
Betriebliche Wertschöpfung
161
Bundling strategy
161
Leistungsbündel
161
Customer satisfaction
160
Kundenzufriedenheit
160
Internet marketing
158
Customer value
144
Innovation
141
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167
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42
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347
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188
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171
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92
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80
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80
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57
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57
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36
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2
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English
338
German
318
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2
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Kleinaltenkamp, Michael
21
Backhaus, Klaus
17
Hinterhuber, Andreas
14
Keränen, Joona
7
Homburg, Christian
6
Liozu, Stephan
6
Johnston, Wesley J.
5
Plinke, Wulff
5
Snelgrove, Todd C.
5
Ulaga, Wolfgang
5
Albers, Sönke
4
Bolton, Ruth N.
4
Eggert, Andreas
4
Fließ, Sabine
4
Hutt, Michael D.
4
Kairies, Peter
4
Kliche, Mario
4
Kumar, V.
4
Netzer, Oded
4
Schmitz, Christian
4
Strothmann, Karl-Heinz
4
Tarasi, Crina O.
4
Terho, Harri
4
Totzek, Dirk
4
Voeth, Markus
4
Walker, Beth A.
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Griffin, Abbie
3
Hermanns, Arnold
3
Hofmaier, Richard
3
Jacob, Frank
3
Johansson, Magnus
3
Kaya, Murat
3
Kienzler, Mario
3
Kindström, Daniel
3
Krause, Juliane
3
Marra, Andreas
3
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Springer Fachmedien Wiesbaden
3
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Karlsruher Institut für Technologie
1
Ruhr-Universität Bochum
1
Technische Universität Hamburg
1
Tectum Verlag
1
Universität Mannheim
1
Univerza v Ljubljani / Ekonomska Fakulteta
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
epubli GmbH
1
expert-Verlag GmbH Fachverlag für Wirtschaft und Technik
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
70
The journal of business & industrial marketing
32
Gabler Edition Wissenschaft
20
Journal of business-to-business marketing
18
Journal of business research : JBR
14
SpringerLink / Bücher
14
Europäische Hochschulschriften / 5
13
Innovation in pricing : contemporary theories and best practices
13
Journal of marketing
12
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
7
Entwicklungen des Investitionsgütermarketing
6
Springer eBook Collection / Business and Economics
6
Journal of revenue and pricing management
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Research
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
DUV / Wirtschaftswissenschaft
4
Gabler-Edition Wissenschaft
4
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
4
Marketing theory
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Schriften zum innovativen Marketing
4
Technischer Vertrieb
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
Creating and managing superior customer value
3
Hamburger Schriften zur Marketingforschung
3
Journal of customer behaviour
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of service research
3
Journal of the Academy of Marketing Science
3
Kompetenztransfer im Investitionsgütermarketing
3
Manufacturing & service operations management : M & SOM
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer eBook Collection
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Beiträge zum Controlling
2
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ECONIS (ZBW)
659
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan
;
Yao, Ping
;
Lo, Victor S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10014374934
Saved in:
3
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
4
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
5
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
6
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
7
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
8
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
9
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
10
Selling and monetizing data in B2B markets : four data-driven value propositions
Ritala, Paavo
;
Keränen, Joona
;
Fishburn, Jessica
; …
- In:
Technovation : an international journal of technical …
130
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014492072
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