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~subject:"Innovation management"
~subject:"Innovationsmanagement"
~subject:"Preismanagement"
~subject:"Theorie"
~subject:"Unternehmensnetzwerk"
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Innovation management
Innovationsmanagement
Preismanagement
Theorie
Unternehmensnetzwerk
B-to-B-Marketing
3,465
Business-to-business marketing
3,462
Lieferantenmanagement
1,563
Supplier relationship management
1,563
Relationship marketing
774
Beziehungsmarketing
772
Business-to-Business-Marketing
576
Marketingmanagement
460
Marketing management
447
Electronic Commerce
433
E-commerce
379
Deutschland
357
Germany
348
Theory
333
Verkauf
285
Selling
277
Brand management
273
Markenführung
273
Salespeople
264
Verkaufspersonal
264
Marketing
235
Consumer behaviour
209
Konsumentenverhalten
209
Business network
191
Social Web
187
Social web
187
Online-Marketing
171
B2B
169
Value creation
167
Betriebliche Wertschöpfung
166
Customer satisfaction
162
Kundenzufriedenheit
162
Bundling strategy
160
Leistungsbündel
160
Internet marketing
159
Customer value
148
Kundenwert
148
Innovation
142
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184
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47
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381
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162
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80
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58
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42
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42
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3
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2
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English
386
German
310
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2
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Backhaus, Klaus
17
Kleinaltenkamp, Michael
17
Hinterhuber, Andreas
13
Henneberg, Stephan
11
Johnston, Wesley J.
8
Naudé, Peter
8
Homburg, Christian
6
Cova, Bernard
5
Liozu, Stephan
5
Plinke, Wulff
5
Snehota, Ivan
5
Albers, Sönke
4
Ellis, Nick
4
Fließ, Sabine
4
Kairies, Peter
4
Kliche, Mario
4
La Rocca, Antonella
4
Netzer, Oded
4
Rod, Michel
4
Snelgrove, Todd C.
4
Strothmann, Karl-Heinz
4
Voeth, Markus
4
Weiber, Rolf
4
Andersen, Poul Houman
3
Bruhs, Sarah Maria
3
Büschken, Joachim
3
Cantù, Chiara
3
Claßen, Matthias
3
Corsaro, Daniela
3
Ehret, Michael
3
Flory, Markus
3
Hermanns, Arnold
3
Hofmaier, Richard
3
Jacob, Frank
3
Kaya, Murat
3
Kindström, Daniel
3
Krause, Juliane
3
Lowe, Sid
3
Marra, Andreas
3
Matthyssens, Paul
3
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Springer Fachmedien Wiesbaden
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
IMP Group
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Ruhr-Universität Bochum
1
Technische Universität Hamburg
1
Tectum Verlag
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
expert-Verlag GmbH Fachverlag für Wirtschaft und Technik
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
102
The journal of business & industrial marketing
36
Gabler Edition Wissenschaft
20
Journal of business-to-business marketing
20
Journal of business research : JBR
16
SpringerLink / Bücher
15
Europäische Hochschulschriften / 5
13
Innovation in pricing : contemporary theories and best practices
11
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
Journal of marketing
8
Entwicklungen des Investitionsgütermarketing
6
Research
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Springer eBook Collection / Business and Economics
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
DUV / Wirtschaftswissenschaft
4
Gabler-Edition Wissenschaft
4
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of revenue and pricing management
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Schriften zum innovativen Marketing
4
Springer eBook Collection
4
Technischer Vertrieb
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
European journal of marketing
3
Field guide to case study research in business-to-business marketing and purchasing
3
Hamburger Schriften zur Marketingforschung
3
Kompetenztransfer im Investitionsgütermarketing
3
Manufacturing & service operations management : M & SOM
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Birkbeck working papers in economics and finance : BWPEF
2
Business-to-Business-Marketing
2
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Dissertation.de
2
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ECONIS (ZBW)
701
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
3
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
4
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan
;
Yao, Ping
;
Lo, Victor S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10014374934
Saved in:
5
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
6
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
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7
The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms
Gandhi, Mehak
-
2022
Persistent link: https://www.econbiz.de/10014252025
Saved in:
8
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
9
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
10
The impact of social capital and transaction efficacy on salesperson performance
Mallapragada, Girish
;
Gupta, Aditya
;
Josephson, Brett
- In:
Production and operations management : the flagship …
31
(
2022
)
9
,
pp. 3525-3542
Persistent link: https://www.econbiz.de/10013419341
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