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~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Working Paper"
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Search: subject:"B-to-B-Marketing"
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Innovation management
Preismanagement
Theorie
B-to-B-Marketing
2,492
Business-to-business marketing
2,491
Lieferantenmanagement
1,211
Supplier relationship management
1,211
Relationship marketing
643
Beziehungsmarketing
638
Marketing management
316
Marketingmanagement
316
Electronic Commerce
269
E-commerce
268
Salespeople
227
Verkaufspersonal
227
Selling
218
Verkauf
218
Brand management
207
Markenführung
207
Consumer behaviour
170
Konsumentenverhalten
170
B2B
165
Social Web
159
Social web
159
Business network
157
Unternehmensnetzwerk
157
Value creation
142
Betriebliche Wertschöpfung
141
Customer satisfaction
137
Kundenzufriedenheit
137
Internet marketing
124
Online-Marketing
124
Customer value
122
Kundenwert
122
Deutschland
117
Germany
117
Theory
115
USA
113
United States
113
Lieferkette
112
Supply chain
112
Brand image
110
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84
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Article
236
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22
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Aufsatz im Buch
Aufsatz in Zeitschrift
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Hochschulschrift
177
Thesis
161
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159
Bibliografie enthalten
80
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80
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80
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56
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56
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34
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34
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23
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20
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17
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16
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English
176
German
80
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1
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Hinterhuber, Andreas
8
Backhaus, Klaus
7
Kleinaltenkamp, Michael
6
Homburg, Christian
4
Johnston, Wesley J.
4
Albers, Sönke
3
Flory, Markus
3
Hermanns, Arnold
3
Kindström, Daniel
3
Liozu, Stephan
3
Weiber, Rolf
3
Yan, Ruiliang
3
Alavi, Sascha
2
Amrouche, Nawel
2
Baaken, Thomas
2
Beckert, Walter
2
Bruno, Hernan A.
2
Büschken, Joachim
2
Che, Hai
2
Durmusoglu, Serdar S.
2
Dutta, Shantanu
2
Ehret, Michael
2
Elmaghraby, Wedad
2
Engelhardt, Werner Hans
2
Farrés, Rafael
2
Hofmaier, Richard
2
Indounas, Kostis
2
Johansson, Magnus
2
Karwan, Mark H.
2
Kaya, Murat
2
Kienzler, Mario
2
Kowalkowski, Christian
2
Kumar, Ajay
2
LaPlaca, Peter J.
2
Lam, Son K.
2
Liozu, Stephan M.
2
Malik, Ashish
2
McNally, Regina C.
2
Meffert, Heribert
2
Meyer, Anton
2
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Industrial marketing management : the international journal for industrial and high-tech firms
34
The journal of business & industrial marketing
20
Journal of business-to-business marketing
12
Innovation in pricing : contemporary theories and best practices
11
Journal of business research : JBR
9
Entwicklungen des Investitionsgütermarketing
6
Journal of marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of revenue and pricing management
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Kompetenztransfer im Investitionsgütermarketing
3
Manufacturing & service operations management : M & SOM
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Birkbeck working papers in economics and finance : BWPEF
2
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
2
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Faculty & research / Insead : working paper series
2
Harvard-Business-Manager : das Wissen der Besten
2
Information systems research : ISR
2
Innovatives Industriegütermarketing
2
International journal of innovation management
2
International journal of technology marketing : IJTMkt
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business economics : JBE
2
Journal of marketing research
2
Journal of the Academy of Marketing Science
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
Technologiemanagement und Technologien für das Management : 55. Wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e. V. an der Universität Stuttgart 1993
2
The Oxford handbook of pricing management
2
The ROI of pricing : measuring the impact and making the business case
2
Administrative Sciences : open access journal
1
Advances in services marketing
1
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
258
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1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan
;
Yao, Ping
;
Lo, Victor S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10014374934
Saved in:
3
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
4
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
5
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
6
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
7
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
8
Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael
;
Netzer, Oded
- In:
Marketing science
43
(
2024
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
Saved in:
9
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
10
A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
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