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~subject:"Innovation management"
~subject:"Preismanagement"
~subject:"Theorie"
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Search: subject:"B-to-B-Marketing"
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Innovation management
Preismanagement
Theorie
B-to-B-Marketing
3,465
Business-to-business marketing
3,462
Lieferantenmanagement
1,563
Supplier relationship management
1,563
Relationship marketing
774
Beziehungsmarketing
772
Business-to-Business-Marketing
576
Marketingmanagement
460
Marketing management
447
Electronic Commerce
433
E-commerce
379
Deutschland
357
Germany
348
Theory
333
Verkauf
285
Selling
277
Brand management
273
Markenführung
273
Salespeople
264
Verkaufspersonal
264
Marketing
235
Consumer behaviour
209
Konsumentenverhalten
209
Business network
191
Unternehmensnetzwerk
191
Social Web
187
Social web
187
Online-Marketing
171
B2B
169
Value creation
167
Betriebliche Wertschöpfung
166
Customer satisfaction
162
Kundenzufriedenheit
162
Bundling strategy
160
Leistungsbündel
160
Internet marketing
159
Customer value
148
Kundenwert
148
Innovation
142
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Undetermined
111
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38
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Book / Working Paper
293
Article
237
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Hochschulschrift
177
Thesis
161
Article in journal
159
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159
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80
Bibliografie enthalten
80
Bibliography included
80
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80
Graue Literatur
56
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56
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34
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34
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23
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20
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20
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17
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16
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16
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15
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4
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4
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4
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4
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4
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3
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2
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2
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2
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2
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2
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1
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German
306
English
220
Polish
2
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2
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1
Author
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Backhaus, Klaus
17
Kleinaltenkamp, Michael
17
Hinterhuber, Andreas
13
Homburg, Christian
6
Liozu, Stephan
5
Plinke, Wulff
5
Albers, Sönke
4
Fließ, Sabine
4
Johnston, Wesley J.
4
Kairies, Peter
4
Kliche, Mario
4
Netzer, Oded
4
Snelgrove, Todd C.
4
Strothmann, Karl-Heinz
4
Voeth, Markus
4
Weiber, Rolf
4
Büschken, Joachim
3
Claßen, Matthias
3
Flory, Markus
3
Hermanns, Arnold
3
Hofmaier, Richard
3
Jacob, Frank
3
Kaya, Murat
3
Kindström, Daniel
3
Krause, Juliane
3
Marra, Andreas
3
Murray, Chase
3
Obloj, Tomasz
3
Raj, Ritwik
3
Sun, Lei
3
Totzek, Dirk
3
Yan, Ruiliang
3
Özer, Özalp
3
Alavi, Sascha
2
Amrouche, Nawel
2
Ansari, Asim
2
Baaken, Thomas
2
Beckert, Walter
2
Bhaskaran, Sreekumar R.
2
Boha, Julian
2
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Institution
All
Springer Fachmedien Wiesbaden
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Ruhr-Universität Bochum
1
Technische Universität Hamburg
1
Tectum Verlag
1
Universität Mannheim
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
expert-Verlag GmbH Fachverlag für Wirtschaft und Technik
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
34
Gabler Edition Wissenschaft
20
The journal of business & industrial marketing
20
Europäische Hochschulschriften / 5
13
SpringerLink / Bücher
13
Journal of business-to-business marketing
12
Innovation in pricing : contemporary theories and best practices
11
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
Journal of business research : JBR
9
Entwicklungen des Investitionsgütermarketing
6
Journal of marketing
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Research
5
Springer eBook Collection / Business and Economics
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
DUV / Wirtschaftswissenschaft
4
Gabler-Edition Wissenschaft
4
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of revenue and pricing management
4
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
4
Schriften zum innovativen Marketing
4
Technischer Vertrieb
4
Berichte aus der Betriebswirtschaft
3
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
3
Hamburger Schriften zur Marketingforschung
3
Kompetenztransfer im Investitionsgütermarketing
3
Manufacturing & service operations management : M & SOM
3
Netzwerkansätze im Business-to-Business-Marketing : Beschaffung, Absatz und Implementierung neuer Technologien
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer eBook Collection
3
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
2
Birkbeck working papers in economics and finance : BWPEF
2
Business-to-Business-Marketing
2
Die Betriebswirtschaft : DBW
2
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
2
Dissertation.de
2
Faculty & research / Insead : working paper series
2
Gabler Research
2
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Source
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ECONIS (ZBW)
530
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1
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530
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
3
A case for conducting business-to-business experiments with multi-arm multi-stage adaptive designs
Legare, Jonathan
;
Yao, Ping
;
Lo, Victor S.
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 490-502
Persistent link: https://www.econbiz.de/10014374934
Saved in:
4
Investigating B2B innovation platforms from a complexity perspective : a simulation-based approach
Schmid, Marius
-
2023
Persistent link: https://www.econbiz.de/10014414046
Saved in:
5
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
6
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
7
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
8
Framing changes of the value proposition of emerging technologies in a B2B context
Nussipova, Gulnara
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 99-118
Persistent link: https://www.econbiz.de/10013359014
Saved in:
9
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
10
Automating the B2B salesperson pricing decisions : a human-machine hybrid approach
Karlinsky-Shichor, Yael
;
Netzer, Oded
- In:
Marketing science
43
(
2024
)
1
,
pp. 138-157
Persistent link: https://www.econbiz.de/10014470128
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