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~subject:"Innovation management"
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Innovation management
Beziehungsmarketing
7
Relationship marketing
7
Customer insights
5
Innovationsmanagement
5
Konsumentenverhalten
5
Marktforschung
5
Consumer behaviour
4
Innovation
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customer insights
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Customer Insights
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Marketingmanagement
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market research
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Absorptive capacity
1
Autonomous driving
1
Brand
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Creativity
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Customer Analytics
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Customer Insights Analysis
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Customer Relationship Marketing
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Customer behavior
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Goffin, Keith
1
Hofmann, Rupert
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Lehrer, Christiane
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Schweitzer, Nicola
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Straker, Karla
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Weigel, Tove
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Research technology management : RTM
2
Electronic markets : the international journal on networked business
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Journal of international consumer marketing
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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1
An approach to integrating market research with
customer
insights
through the development of IoT products
Straker, Karla
;
Mosely, Genevieve
;
Wrigley, Cara
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
Saved in:
2
Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles
Schweitzer, Nicola
;
Hofmann, Rupert
;
Meinheit, Andreas
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 49-65
Persistent link: https://www.econbiz.de/10012133875
Saved in:
3
Generating and exploiting
customer
insights
from social media data
Wieneke, Alexander
;
Lehrer, Christiane
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 245-268
Persistent link: https://www.econbiz.de/10011666849
Saved in:
4
Creating innovation capabilities : Mölnlycke Health Care's journey
Weigel, Tove
;
Goffin, Keith
- In:
Research technology management : RTM
58
(
2015
)
4
,
pp. 28-35
Persistent link: https://www.econbiz.de/10011304661
Saved in:
5
A chain of innovation : the creation of swiffer
West, Harry
- In:
Research technology management : RTM
57
(
2014
)
3
,
pp. 20-23
Persistent link: https://www.econbiz.de/10010360486
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