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~subject:"Innovationsakzeptanz"
~subject:"Mobilkommunikation"
~subject:"Online-Marketing"
~type_genre:"Book section"
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Innovationsakzeptanz
Mobilkommunikation
Online-Marketing
Mobile phone
203
Mobiltelefon
203
Mobile communications
38
Consumer behaviour
24
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Chong Ren Lee
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Telephone surveys in Europe : research and practice
3
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Handbook of research on mobile marketing management
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
2
Modern banking : applied theory and practice
2
The Oxford handbook of management information systems : critical perspectives and new directions
2
50 years of central banking in Kenya : regional and global perspectives
1
Advertising, promotion, and new media
1
Approaches and processes for managing the economics of information systems
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
China's economic growth and transition : macroeconomic, regional, environmental and other dimensions ; first part of proceedings of the International Conference on China and the Asia Pacific Economy ; held 14 - 16 July 1996 at The University of Queensland, Brisbane
1
Computer-mediated marketing strategies : social media and online brand communities
1
Cultural and creative industries : a path to entrepreneurship and innovation
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Diversity in European marketing : text and cases
1
E-marketing ; Vol. 3
1
Emerging topics and technologies in information sytems
1
Entrepreneurship, innovation, and platforms
1
Gender economics ; Volume 1
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
1
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
1
Measuring economic growth and productivity : foundations, KLEMS production models, and extensions
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Mobility and technology in the workplace
1
Pervasive advertising
1
Post-sustainability
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Rethink - the corporate network
1
Strategic capabilities and knowledge transfer within and between organizations : new perspectives from acquisitions, networks, learning and evolution
1
Strategic system assurance and business analytics
1
Structure, regulation and competition
1
The Oxford handbook of the digital economy
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
The multiple dimensions of institutional complexity in international business research
1
The political economy of social media
1
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ECONIS (ZBW)
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Liberation technology : mobile phones and political mobilisation in Africa
Manacorda, Marco
;
Tesei, Andrea
- In:
The political economy of social media
,
(pp. 143-150)
.
2023
Persistent link: https://www.econbiz.de/10014444291
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2
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
3
The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
4
Mobile money
Suri, Tavneet
- In:
50 years of central banking in Kenya : regional and …
,
(pp. 146-174)
.
2021
Persistent link: https://www.econbiz.de/10012806430
Saved in:
5
Successful and unsuccessful radical transformation of multinational mobile telephony companies : the role of institutional context
Gooderham, Paul N.
;
Stensaker, Inger G.
- In:
The multiple dimensions of institutional complexity in …
,
(pp. 339-362)
.
2021
Persistent link: https://www.econbiz.de/10012589096
Saved in:
6
Getting smart about phones : new price indexes and the allocation of spending between devices and services plans in Personal Consumption Expenditures
Aizcorbe, Ana M.
;
Byrne, David
;
Sichel, Daniel E.
- In:
Measuring economic growth and productivity : …
,
(pp. 387-411)
.
2020
Persistent link: https://www.econbiz.de/10012813789
Saved in:
7
Developing a usage space dimension model to investigate influence of intention to use on actual usage of mobile phones
Kumar, Geeta
;
Kapur, Parmod Kumar
- In:
Strategic system assurance and business analytics
,
(pp. 201-229)
.
2020
Persistent link: https://www.econbiz.de/10012240952
Saved in:
8
Mobile phone and practice of youth-adult partnership in Malaysia
Mohd. Fauzi Bin Fadzil
- In:
Youth work in a digital society
,
(pp. 233-251)
.
2020
Persistent link: https://www.econbiz.de/10012268517
Saved in:
9
Mobility-as-a-Service (MaaS) : intermodal mobility bundling and packages in urban areas
Stopka, Ulrike
;
Pessier, René
;
Günther, Christian
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 335-366)
.
2020
Persistent link: https://www.econbiz.de/10012521575
Saved in:
10
Role of ICT in socio-economic development in Kenya : demystifying gender empowerment through mobile telephony
Macharia, Juliet Wambui
-
2019
Persistent link: https://www.econbiz.de/10011989920
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