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~subject:"Innovationsakzeptanz"
~subject:"Online-Marketing"
~subject:"Telecommunications equipment industry"
~type_genre:"Book section"
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Innovationsakzeptanz
Online-Marketing
Telecommunications equipment industry
Mobile phone
203
Mobiltelefon
203
Mobile communications
38
Mobilkommunikation
38
Consumer behaviour
24
Konsumentenverhalten
24
Mobile Business
24
Mobile business
24
Mobile Anwendung
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Mobile application
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Deutschland
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14
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China
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Innovation management
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Apple Computer Inc.
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Elsbach, Kimberly D.
2
Quente, Christopher
2
Al-Muharrami, Saeed
1
Ameen, Nisreen
1
Ardley, Barry
1
Asan, Umut
1
Awad, Rachid
1
Barwise, Patrick
1
Bergquist, Magnus
1
Brown, Ian
1
Chong Ren Lee
1
Delarue, Lauriane
1
Faris, Nurin Amanda Muhammad
1
Finger, Lars
1
Fujimoto, Takahiro
1
Haack, Andreas
1
Haddadi, Hamed
1
Hairunisa Mohd Haris
1
Hardwick, Jialin
1
Henderson, Tristan
1
Hui, Pan
1
Hynes, Geraldine E.
1
Janson, Marius A.
1
Jee Yan Lim
1
Jin, Jun
1
Kah Yan Tam
1
Kapur, Parmod Kumar
1
Karjaluoto, Heikki
1
Khasawneh, Mohammad Hamid A.
1
Kumar, Geeta
1
Kuschel, Jonas
1
Laforet, Sylvie
1
Law, Rob
1
Lee, Vivian Pooi Sun
1
Limahelu, Hannah
1
Liu, Yuzhu
1
Ljungberg, Jan
1
Mattila, Minna
1
Newiak, Monique
1
Okazaki, Shintaro
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Modern banking : applied theory and practice
2
The Oxford handbook of corporate reputation
2
Advertising, promotion, and new media
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Building integrated economies in West Africa : lessons in managing growth, inclusiveness, and volatility
1
Competence perspectives on learning and dynamic capabilities
1
Computer-mediated marketing strategies : social media and online brand communities
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-marketing ; Vol. 3
1
Emerging topics and technologies in information sytems
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of research on mobile marketing management
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Management of technology : new directions in technology management : selected papers from the Thirteenth International Conference on Management of Technology
1
Management of technology and innovation in Japan : with 28 tables
1
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Perspectives on supplier innovation : theories, concepts and empirical insights on open innovation and the integration of suppliers
1
Pervasive advertising
1
Strategic system assurance and business analytics
1
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ECONIS (ZBW)
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Developing a usage space dimension model to investigate influence of intention to use on actual usage of mobile phones
Kumar, Geeta
;
Kapur, Parmod Kumar
- In:
Strategic system assurance and business analytics
,
(pp. 201-229)
.
2020
Persistent link: https://www.econbiz.de/10012240952
Saved in:
3
A cross-cultural study of smartphone adoption in Uzbekistan and South Korea
Sanakulov, Nodir
;
Karjaluoto, Heikki
- In:
Global observations of the influence of culture on …
,
(pp. 171-189)
.
2018
Persistent link: https://www.econbiz.de/10011718894
Saved in:
4
Mobile banking adoption : key challenges and opportunities and implications for a developing country
Sharma, Sujeet Kumar
;
Al-Muharrami, Saeed
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 75-86)
.
2018
Persistent link: https://www.econbiz.de/10011825142
Saved in:
5
An examination of the role of national IT development and infrastructure in models for smartphone adoption and use : the cases of Iraq, Jordan and the UAE
Ameen, Nisreen
;
Willis, Robert
- In:
Emerging markets from a multidisciplinary perspective : …
,
(pp. 161-194)
.
2018
Persistent link: https://www.econbiz.de/10011825157
Saved in:
6
Consumer intention to use smartphone for mobile shopping
Chong Ren Lee
;
Kah Yan Tam
;
Jee Yan Lim
;
Pei Ying Seow
; …
- In:
Handbook of research on leveraging consumer psychology …
,
(pp. 221-233)
.
2017
Persistent link: https://www.econbiz.de/10011528981
Saved in:
7
A mobile banking adoption model in the Jordanian market : an integration of TAM with perceived risks and perceived benefits
Khasawneh, Mohammad Hamid A.
- In:
Modern banking : applied theory and practice
,
(pp. 115-150)
.
2016
Persistent link: https://www.econbiz.de/10011517119
Saved in:
8
Factors affecting the adoption of mobile banking services
Mattila, Minna
- In:
Modern banking : applied theory and practice
,
(pp. 261-278)
.
2016
Persistent link: https://www.econbiz.de/10011517694
Saved in:
9
Mobile banking
Awad, Rachid
;
Newiak, Monique
- In:
Building integrated economies in West Africa : lessons …
,
(pp. 309-316)
.
2016
Persistent link: https://www.econbiz.de/10011699868
Saved in:
10
Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Hardwick, Jialin
;
Delarue, Lauriane
;
Ardley, Barry
; …
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 303-333)
.
2015
Persistent link: https://www.econbiz.de/10010481695
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