Mobile phone purchases and the consumer decision-making process : the role of Facebook online advertising
Jialin Hardwick; Lauriane Delarue; Barry Ardley; Nick Taylor
| Year of publication: |
2015
|
|---|---|
| Authors: | Hardwick, Jialin ; Delarue, Lauriane ; Ardley, Barry ; Taylor, Nick |
| Published in: |
Computer-mediated marketing strategies : social media and online brand communities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6598-9. - 2015, p. 303-333
|
| Subject: | Social Web | Social web | Mobiltelefon | Mobile phone | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010481695