//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovationsdiffusion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Gao, Tao"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovationsdiffusion
Consumer behaviour
7
Marketing management
7
Marketingmanagement
7
Konsumentenverhalten
6
Multinationales Unternehmen
6
Transnational corporation
6
China
5
Innovation diffusion
5
Mobile communications
5
Mobilkommunikation
5
Mobile marketing
4
USA
4
United States
4
B-to-B-Marketing
3
Branding
3
Business-to-business marketing
3
Financial crisis
3
Finanzkrise
3
Global marketing
3
Innovation adoption
3
Innovationsakzeptanz
3
Mobile Business
3
Mobile business
3
Wireless communications
3
Argentina
2
Argentinien
2
Beziehungsmarketing
2
Brand management
2
Consumer acceptance of new marketing platforms
2
International market entry
2
International marketing
2
Internationaler Markteintritt
2
Internationales Marketing
2
Internet marketing
2
Key account management
2
Key-Account-Management
2
Lieferkette
2
Markenführung
2
Marketing theory
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Gao, Tao
3
Wei, Yinghong
2
Frankwick, Gary L.
1
Gao, Jiayang
1
Leichter, Gordon
1
Pagani, Margherita
1
Rohm, Andrew J.
1
Sultan, Fareena
1
Zhang, Tao
1
Zhou, Nan
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of business research : JBR
1
Technological forecasting & social change : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of public funding on the commercial diffusion of on-site hydrogen production technology : a system dynamics perspective
Gao, Jiayang
;
Zhang, Tao
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013332278
Saved in:
2
Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations
Gao, Tao
;
Leichter, Gordon
;
Wei, Yinghong
- In:
Industrial marketing management : the international …
41
(
2012
)
4
,
pp. 659-668
Persistent link: https://www.econbiz.de/10009583014
Saved in:
3
Consumer adoption intentions toward the internet in China : the effects of impersonal and interpersonal communication channels
Wei, Yinghong
;
Frankwick, Gary L.
;
Gao, Tao
;
Zhou, Nan
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 594-607
Persistent link: https://www.econbiz.de/10009501994
Saved in:
4
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->