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~subject:"Innovationsmanagement"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovationsmanagement
Marketingtheorie
Strategisches Management
Öffentlichkeitsarbeit
Marketing
1,346
Marketingmanagement
708
Marketing management
677
Deutschland
423
Germany
410
Theorie
244
Theory
244
Consumer behaviour
186
Konsumentenverhalten
186
Management
172
Welt
141
World
141
Beziehungsmarketing
118
Relationship marketing
117
USA
114
United States
112
Marketing theory
111
Marktforschung
109
Market research
103
Innovation
85
Werbung
85
Strategic management
82
Brand management
79
Markenführung
79
Advertising
74
Innovation management
68
Unternehmen
68
Public relations
66
Russia
63
Russland
63
Internationales Marketing
60
Poland
60
Polen
60
International marketing
58
Online-Marketing
57
Dienstleistungsmarketing
56
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Undetermined
25
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6
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Book / Working Paper
348
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6
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All
Fallstudiensammlung
Sammelwerk
Article in journal
1,233
Aufsatz in Zeitschrift
1,233
Aufsatz im Buch
358
Book section
358
Hochschulschrift
348
Collection of articles of several authors
337
Lehrbuch
288
Thesis
274
Textbook
255
Graue Literatur
238
Non-commercial literature
238
Aufsatzsammlung
207
Bibliografie enthalten
158
Bibliography included
158
Konferenzschrift
146
Case study
115
Fallstudie
115
Working Paper
92
Arbeitspapier
90
Conference proceedings
87
Dissertation u.a. Prüfungsschriften
58
Ratgeber
58
Guidebook
55
Handbook
49
Handbuch
49
Glossar enthalten
45
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45
Reprint
40
Festschrift
37
Collection of articles written by one author
19
Sammlung
19
Einführung
18
Bibliografie
15
Conference paper
10
Konferenzbeitrag
10
CD-ROM, DVD
8
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7
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7
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English
215
German
129
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14
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11
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3
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Sheth, Jagdish N.
12
Bruhn, Manfred
8
Esch, Franz-Rudolf
5
Langner, Tobias
4
Pilarczyk, Bogna
4
Springer, Reiner
4
Wind, Yoram
4
Brem, Alexander
3
Day, George S.
3
Herstatt, Cornelius
3
Mazurek-Łopacińska, Krystyna
3
Meffert, Heribert
3
Pepels, Werner
3
Pfeffermann, Nicole
3
Spotts, Harlan E.
3
Tomczak, Torsten
3
Varadarajan, Rajan
3
Zerres, Michael P.
3
Ashworth, Gregory J.
2
Balmer, John M. T.
2
Belz, Christian
2
Bernhart, Wolfgang
2
Betts-Outland, Harriette
2
Braun, Günther E.
2
Cravens, David W.
2
Duttenhöfer, Stephan
2
Fantapié Altobelli, Claudia
2
Foschiani, Stefan
2
Freiling, Jörg
2
Hajli, Nick
2
Harms, Fred
2
Hofmaier, Richard
2
Hülsmann, Michael
2
Kavaratzis, Mihalis
2
Kleinaltenkamp, Michael
2
Kohlbacher, Florian
2
Kollmann, Tobias
2
Landmann, Ralf
2
Lane, Nikala
2
Lilien, Gary L.
2
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Institution
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American Marketing Association
16
Springer Fachmedien Wiesbaden
5
DePaul University / College of Commerce
4
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
4
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Tūran Universitetí
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Air Transport Research Society
1
Automobilwirtschaftliches Symposium <4, 1999, Bamberg>
1
Belorusskij Gosudarstvennyj Ekonomičeskij Universitet <Minsk>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Deutsche Gesellschaft für Führung und Marktorientierung in der Medizinischen und Pflegerischen Versorgung DGFM
1
Deutsche Marketing-Vereinigung
1
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Manager-Verband
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Verband für Angewandte Geographie
1
Dnipropetrovsʹkyj nacionalʹnyj universytet imeni Olesja Hončara
1
Eastern European ESD Conference <3., 2014, Wien>
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Ernährungsgipfel <4, 2001, Bochum>
1
European Advertising Academy
1
European Marketing Academy
1
FOM-Hochschule für Oekonomie & Management
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Forschungsstelle Automobilwirtschaft <Bamberg>
1
Forum zum Thema "Erfolgreiche Zuweiserkommunikation" <2., 2014, Essen>
1
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Published in...
All
Legends in marketing
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
International journal of technology marketing : IJTMkt
5
Proceedings series / American Marketing Association
5
Zeszyty naukowe
5
Europäische Kulturen in der Wirtschaftskommunikation
4
Journal of marketing management : MM
4
Marketing intelligence & planning
4
Springer Reference Wirtschaft
4
Edward Elgar E-Book Archive
3
Elgar original reference
3
International series in quantitative marketing
3
Legends in strategic marketing
3
Research
3
The journal of business & industrial marketing
3
AMA educators' proceedings
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Business/Economics
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International series in operations research & management science
2
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
SAGE library in marketing
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
SpringerLink / Bücher
2
Technischer Vertrieb
2
USW-Schriften für Führungskräfte
2
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
2
Abhandlungen Anthropogeographie
1
Absatzwirtschaft : Schriften zum Marketing
1
Academic monograph on business studies : marketing
1
Acta Universitatis Lodziensis / Folia oeconomica
1
Advances in advertising research
1
Advances in business marketing and purchasing
1
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in e-business research series
1
Advances in marketing, customer relationship management, and E-Services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
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ECONIS (ZBW)
354
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"Leadership, innovativeness and entrepreneurship in a sustainable economy" : ICoM 2018, 8th International Conference on Management : book of proceedings
Bylok, Felicjan
(
ed.
);
Albrychiewicz-Słocińska, Anna
(
ed.
)
-
International Conference on Management "Leadership, …
-
2018
Persistent link: https://www.econbiz.de/10012155142
Saved in:
2
Marketing
Oflazoglu, Sonyel
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011936740
Saved in:
3
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
Nagel, Christian Siegfried Anton
-
2017
Persistent link: https://www.econbiz.de/10011737442
Saved in:
4
Marketing : eine Einführung auf der Grundlage von Case Studies
Walsh, Gianfranco
;
Deseniss, Alexander
;
Kilian, Thomas
-
2020
-
3. überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10011983876
Saved in:
5
Coffee consumption and industry strategies in Brazil
Almeida, Luciana Florêncio de
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012064991
Saved in:
6
Channel strategies and marketing mix in a connected world
Ray, Saibal
(
ed.
);
Yin, Shuya
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012125458
Saved in:
7
Erfolgreiche Zuweiserkommunikation : 2. DGFM-Forum 2014, Essen, 23. Oktober 2014
Thielscher, Christian
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011284483
Saved in:
8
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
9
Special issue: entrepreneurship and macromarketing
Morrish, Sussie C.
(
ed.
);
Eggers, Fabian
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012159095
Saved in:
10
Economic and social development : 6th International Scientific Conference on Economic and Social Development and 3rd Eastern European ESD Conference: business continuity : book of...
Bendeković, Jadranka
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010434240
Saved in:
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