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~subject:"Innovationsmanagement"
~subject:"Public relations"
~subject:"Website"
~type:"article"
~type_genre:"Fallstudie"
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Innovationsmanagement
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243
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243
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163
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78
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78
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55
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55
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33
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33
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33
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32
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31
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30
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30
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27
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948
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79
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Corporate social responsibility in the digital age
4
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
4
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
3
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
3
Communicating corporate social responsibility : perspectives and practice
2
Competence management for open innovation : tools and IT support to unlock the innovation potential beyond company boundaries
2
PR-Kampagnen
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Bank 2025 : digital meets stationär
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Cases on SMEs and open innovation : applications and investigations
1
Cases on branding strategies and product development : successes and pitfalls
1
Corporate communications : an international journal
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Culture and creativity in organizations and societies
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
E-business managerial aspects, solutions and case studies
1
E-technologies: transformation in a connected world : 5th international conference, MCETECH 2011, Les Diablerets, Switzerland, January 23 - 26, 2011 ; revised selected papers
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
European journal of marketing : EJM
1
Field guide to case study research in business-to-business marketing and purchasing
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on information architecture and management in modern organizations
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
ICT management in non-profit organizations
1
Industrial and corporate change
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
Innovation: organization & management : IOM
1
Innovationsorientierte Personalentwicklung : Konzepte, Methoden und Fallbeispiele für die Praxis
1
International journal of business information systems : IJBIS
1
International journal of electronic commerce : IJEC
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of product development : IJPD
1
International journal of production research
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Internationales Management : Auswirkungen globaler Veränderungen auf Wettbewerb, Unternehmensstrategie und Märkte ; Klaus Macharzina zum 60. Geburtstag
1
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ECONIS (ZBW)
79
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1
When corporate partnerships are not awesome : leveraging corporate missteps and activist sentiment in social media
Perera, B. Yasanthi
;
Cruz, Ryan E.
;
Albinsson, Pia A.
; …
- In:
The dark side of social media : a consumer psychology …
,
(pp. 125-146)
.
2018
Persistent link: https://www.econbiz.de/10011740528
Saved in:
2
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
3
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
4
Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
Saved in:
5
Do patents enable disclosure? : strategic innovation management of the four-stroke engine
Sáiz, Patricio
;
Amengual, Rubén
- In:
Industrial and corporate change
27
(
2018
)
6
,
pp. 975-997
Persistent link: https://www.econbiz.de/10012041570
Saved in:
6
The business of advocacy : a case study of Greenpeace
Pillay, Kiru
;
Maharaj, Manoj
- In:
Analyzing the strategic role of social networking in …
,
(pp. 59-75)
.
2017
Persistent link: https://www.econbiz.de/10011530616
Saved in:
7
Wie wird eine Bank innovativer? : das iterative Innovationsmodell der Volksbank Bühl
Gempler, Anja
- In:
Bank 2025 : digital meets stationär
,
(pp. 179-191)
.
2017
Persistent link: https://www.econbiz.de/10011694433
Saved in:
8
Mit Innovation das Historische erhalten
Crepon, Johannes
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 157-169)
.
2017
Persistent link: https://www.econbiz.de/10011732114
Saved in:
9
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
10
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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