Mikelsone, Elina; Uvarova, Inga; Segers, Jean-Pierre - In: Journal of innovation and entrepreneurship : JIE 11 (2022), pp. 1-20
-a systematic, 4-step idea management sequence to redefine or reinvent value proposition in a business model, which was validated … reinvent value proposition in their business models. Being influenced by pandemic restrictions and the full or partial remote …The purpose of this paper is to create and test an idea management sequence framework to reinvent or redefine the value …