Innovativeness and competitive advantage of small and medium-size enterprises in Kogi State, Nigeria
Year of publication: |
2022
|
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Authors: | Nafiu, Akeem Tunde ; Aduku, Danlami Joseph ; Abah, Napoleon Ukwubile |
Published in: |
Problems of management in the 21st century. - Šiauliai : Sientia Socialis, Ltd. in cooperation with SMC "Sientia Educologica", ISSN 2538-712X, ZDB-ID 2686278-5. - Vol. 17.2022, 1, p. 63-77
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Subject: | competitive advantage | innovative activity | new customer relationships | value capture innovation | value proposition innovation | Innovation | Wettbewerbsvorteil | Competitive advantage | KMU | SME | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Nigeria |
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