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Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes
Runté, Mary
;
Basil, Debra Z.
;
Deshpande, Sameer
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 255-270
Persistent link: https://www.econbiz.de/10003893352
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