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~subject:"Interaktive Medien"
~subject:"Lieferantenmanagement"
~subject:"Mobilkommunikation"
~subject:"Website"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Mobiles Marketing"
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Interaktive Medien
Lieferantenmanagement
Mobilkommunikation
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Mobile Marketing
288
Mobile marketing
288
Internet
76
Deutschland
68
Germany
68
Beziehungsmarketing
60
Relationship marketing
60
E-commerce
57
Electronic Commerce
57
Theorie
54
Theory
54
Mobile communications
31
Consumer behaviour
27
Konsumentenverhalten
27
Marketing management
26
Marketingmanagement
26
Internet marketing
24
Online-Marketing
24
Advertising effects
20
Werbewirkung
20
Online retailing
18
Online-Handel
18
Mobile Business
17
Mobile business
17
Social Web
16
Social web
16
Advertising
13
Werbung
13
Bank marketing
11
Bankmarketing
11
Distribution channel
11
Supplier relationship management
11
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Interactive media
10
Markenführung
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Karjaluoto, Heikki
4
Leppäniemi, Matti
4
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3
Bauer, Hans H.
3
Okazaki, Shintaro
3
Rodgers, Shelly
3
Salo, Jari
3
Scornavacca, Eusebio
3
Thorson, Esther
3
Emmerling, Tanja
2
Höft, Uwe
2
Ising, Svetlana
2
Link, Jörg
2
Möhlenbruch, Dirk
2
Reeh, Marc-Oliver
2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
Bulander, Rebecca
1
Carroll, Amy
1
Christ, Mario
1
Daugherty, Terry
1
Decker, Michael
1
Diller, Hermann
1
Dimpfel, Frank
1
Dirks, Thorsten
1
Djuric, Vanja
1
Donnevert, Tobias
1
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1
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Handbook of research on mobile marketing management
8
Digital advertising : theory and research
6
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
2
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
2
Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Advances in electronic marketing
1
Advertising, promotion, and new media
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Cutting edge international research
1
Direct marketing
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
E-consumers in the era of new tourism
1
Economics and the Internet : proceedings from the Third Berlin Internet Economics Workshop ; Berlin, June 2000
1
Fallen die Unternehmensgrenzen? : Beiträge zur Außenorientierung der Unternehmensführung
1
Handbook of research in mobile business : technical, methodological, and social perspectives
1
Innovative business practices : prevailing a turbulent era
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
1
Konjunktur, Wachstum und Wirtschaftspolitik im Zeichen der New Economy
1
Marketing in a digital world
1
Marketing in kleinen und mittleren Unternehmen
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
1
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
1
MultiMedia Mobil : Dienste und Inhalte über mobile Plattformen
1
Multichannel marketing ecosystems : [creating connected customer experiences]
1
New economy in kleinen und mittleren Unternehmen
1
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
1
Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
1
Wirtschaftsinformatik 2005 : eEconomy, eGovernment, eSociety ; mit 118 Tabellen ; [... 7. Internationale Tagung Wirtschaftsinformatik 2005 (WI2005), die vom 23. - 25. Februar 2005 an der Universität Bamberg stattfindet]
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
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ECONIS (ZBW)
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1
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
4
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
5
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
6
A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
Persistent link: https://www.econbiz.de/10011646102
Saved in:
7
Using theory of interactive media effects (TIME) to analyze digital advertising
Sundar, S. Shyam
;
Kim, Jinyoung
;
Gambino, Andrew
- In:
Digital advertising : theory and research
,
(pp. 86-109)
.
2017
Persistent link: https://www.econbiz.de/10011646105
Saved in:
8
Digital advertising in a new age : the power of (tele)presence
Lombard, Matthew
;
Snyder-Duch, Jennifer
- In:
Digital advertising : theory and research
,
(pp. 169-187)
.
2017
Persistent link: https://www.econbiz.de/10011646109
Saved in:
9
Mobile communication and applications in tourism
Yılmaz, Hakan
;
Olgaç, Serkan
- In:
E-consumers in the era of new tourism
,
(pp. 13-33)
.
2016
Persistent link: https://www.econbiz.de/10011443698
Saved in:
10
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia
;
Barwise, Patrick
- In:
Advertising, promotion, and new media
,
(pp. 261-277)
.
2015
Persistent link: https://www.econbiz.de/10011708686
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