Mobile advertising : a research agenda
Virginia Rodriguez Perlado and Patrick Barwise
| Year of publication: |
2015
|
|---|---|
| Authors: | Rodriguez Perlado, Virginia ; Barwise, Patrick |
| Published in: |
Advertising, promotion, and new media. - London : Routledge, ISBN 978-0-7656-1316-5. - 2015, p. 261-277
|
| Subject: | Japan | Werbung | Advertising | Mobilkommunikation | Mobile communications | Mobile Marketing | Mobile marketing | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Entwicklungshilfe | Development aid | Mobile Business | Mobile business | Mobiltelefon | Mobile phone |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011708686