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~subject:"Interdependent preferences"
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Interdependent preferences
Consumer behaviour
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Materialism
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Nachfrageinterdependenz
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Eastman, Jacqueline Kilsheimer
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Iyer, Rajesh
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Faulk, Don
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Heugel, Angelina
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Shepherd, C. David
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Journal of consumer behaviour
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Psychology & marketing
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ECONIS (ZBW)
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Measuring the bandwagon effect : development of a generalized bandwagon luxury motivation scale
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 801-817
Persistent link: https://www.econbiz.de/10014326259
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2
Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Shepherd, …
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
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