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~subject:"Interkulturelles Management"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~subject:"Migrants"
~type_genre:"Book section"
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Interkulturelles Management
International marketing
Konsumentenverhalten
Migrants
Cultural identity
717
Kulturelle Identität
717
Welt
100
World
100
Cross-cultural management
90
Comparison
71
Vergleich
71
Corporate culture
69
Unternehmenskultur
69
Consumer behaviour
68
Multinationales Unternehmen
64
Transnational corporation
64
Globalisierung
62
Globalization
62
Social values
61
Soziale Werte
61
China
60
Theorie
55
Theory
55
USA
53
United States
53
Culture
49
Kultur
48
Internationales Marketing
43
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41
Leadership style
41
Deutschland
40
Germany
40
National culture
38
Nationalkultur
38
Cross-cultural relations
28
Interkulturelle Beziehungen
28
India
23
Indien
23
Arbeitsgruppe
22
Economic culture
22
Entrepreneurship
22
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Undetermined
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Article
186
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Book section
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1,342
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Graue Literatur
196
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196
Aufsatz im Buch
186
Working Paper
168
Arbeitspapier
167
Collection of articles of several authors
64
Sammelwerk
64
Hochschulschrift
47
Reprint
38
Aufsatzsammlung
35
Thesis
34
Lehrbuch
15
Textbook
13
Conference paper
11
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11
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11
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8
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8
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8
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6
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5
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5
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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English
172
German
14
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All
Belk, Russell W.
4
Hofstede, Geert
3
Peterson, Mark F.
3
Schwartz, Shalom H.
3
Asmat Nizam Abdul Talib
2
Bhawuk, Dharm P. S.
2
Brandt, Corine van den
2
Dorfman, Peter
2
Drogendijk, Henrieke Johanna
2
Hanges, Paul
2
Hendriks, Berna
2
Hewett, Kelly
2
House, Robert J.
2
Javidan, Mansour
2
Laroche, Michel
2
Lenartowicz, Tomasz
2
McSweeney, Brendan
2
Norhayati Zakaria
2
Ronen, Simcha
2
Roth, Kendall
2
Sanderse, Wouter
2
Shavitt, Sharon
2
Shenkar, Oded
2
Sinkovics, Rudolf R.
2
Smith, Peter B.
2
Terlutter, Ralf
2
Torelli, Carlos J.
2
Wan Nurisma Ayu Wan Ismail
2
Yamin, Mo
2
Abusedou, Heba
1
Ackerman, David
1
Adair, Wendi L.
1
Adhikari, Atanu
1
Ahlert, Dieter
1
Ahmad, Abd Halim
1
Akande, Debo
1
Alaoui, Adnane
1
Allman, Helena F.
1
Amado, Ximena
1
Ammi, Chantal
1
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Global consumer behavior
10
Handbook of research on international advertising
10
Cross-cultural and critical perspectives on brands
7
Foundations of cross cultural management ; Vol. 3
6
National culture and groups
4
Theoretical foundations, critiques & developments
4
Handbook of Islamic marketing
3
Handbook on cross-cultural marketing
3
Internationales Management im Umbruch : globalisierungsbedingte Einwirkungen auf Theorie und Praxis internationaler Unternehmensführung
3
Marketing management : a cultural perspective
3
Analyzing the cultural diversity of consumers in the global marketplace
2
Beyond Hofstede : culture frameworks for global marketing and management
2
Consumption culture in Europe : insight into the beverage industry
2
Cross-cultural exposure and connections : intercultural learning for global citizenship
2
Cross-cultural human resource management
2
Handbook of brand relationships
2
Handbook of contemporary marketing in China : theories and practices
2
International marketing ; Vol. I
2
Managing cultural diversity in Asia : a research companion
2
The Routledge companion to international human resource management
2
Transcultural marketing for incremental and radical innovation
2
21st century management ; 1
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advertising in developing and emerging countries : the economic, political and social context
1
Anxieties and management responses in international business
1
Aspekte internationaler und interkultureller Umfragen
1
Branding and sustainable competitive advantage : building virtual presence
1
Brands : interdisciplinary perspectives
1
Brands and brand management : contemporary research perspectives
1
China and Latin America in transition : policy dynamics, economic commitments, and social impacts
1
Commercial management of projects : defining the discipline
1
Communication across cultures
1
Conference proceedings Trends in Business Communication 2020
1
Consumer issues in global economics, finance and business
1
Critical perspectives on diversity, equity, and inclusion in marketing
1
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
1
Cross-cultural knowledge management : fostering innovation and collaboration inside the multicultural enterprise
1
Cultural and technological influences on global business
1
Doing business in India : building research-based practice
1
Economics of unemployment
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ECONIS (ZBW)
186
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1
A comparison of entrepreneurial culture in Germany and China
Bueechl, Joerg
;
Haefner, Felix
- In:
The Clash of Entrepreneurial Cultures? : …
,
(pp. 65-75)
.
2022
Persistent link: https://www.econbiz.de/10013281401
Saved in:
2
Hispanic (or Latinx) identification, consumption and acculturation
Torres, Luis E.
;
Hartley, Phillip
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 160-169)
.
2022
Persistent link: https://www.econbiz.de/10013502449
Saved in:
3
Marketing : cultural identity implications and inclusion concept
Opute, Abdullah Promise
;
Jawad, Caroline
;
Jiang, Xi
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 61-74)
.
2022
Persistent link: https://www.econbiz.de/10013382187
Saved in:
4
The effect of culture on sustainable consumer behavior in Spain and Germany : a suggestion for a culturally sensitive communication management
Dietrich, Peter
;
Kronas, Simona
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 19-43)
.
2021
Persistent link: https://www.econbiz.de/10012659135
Saved in:
5
Evolving consumer choices across cultures
Vij, Priya
;
Arya, Parmatam Parkash
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 127-149)
.
2021
Persistent link: https://www.econbiz.de/10012270517
Saved in:
6
Leading and managing cross-cultural teams : how leadership styles differ across cultures
Sachdeva, Roopam
- In:
Cross-cultural exposure and connections : intercultural …
,
(pp. 151-187)
.
2021
Persistent link: https://www.econbiz.de/10012270578
Saved in:
7
Cross-cultural and sub-cultural issues in marketing ethics
Palmer, Daniel E.
- In:
The SAGE handbook of marketing ethics
,
(pp. 136-145)
.
2021
Persistent link: https://www.econbiz.de/10012304914
Saved in:
8
Public relations and cultural theories
Curtin, Patricia Ann
-
2021
Persistent link: https://www.econbiz.de/10012505038
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9
Sunda culture values at Sunda restaurant design in Bandung
Cardiah, T.
;
Wulandari, R.
;
Sarihati, T.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 267-270)
.
2020
Persistent link: https://www.econbiz.de/10012226465
Saved in:
10
Cultural approaches
Schultz Nybacka, Pamela
;
Östberg, Jacob
- In:
Theories and perspectives in business administration
,
(pp. 297-324)
.
2020
Persistent link: https://www.econbiz.de/10012227026
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