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~subject:"Internal branding"
~subject:"Italy"
~subject:"Markenarchitektur"
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Search: "Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
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Internal branding
Italy
Markenarchitektur
Brand architecture
4
Corporate reputation
3
Firmenimage
3
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2
Brand management
2
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Balmer, John M. T.
1
Brexendorf, Tim Oliver
1
González del Valle Brena, Almudena
1
Invernizzi, Emanuele
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Kernstock, Joachim
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Rodríguez-Cánovas, Belén
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Romenti, Stefania
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Stuart, Helen
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
5
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ECONIS (ZBW)
5
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Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
2
Organisational marketing : its nature and strategic significance
Balmer, John M. T.
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 1-20)
.
2013
Persistent link: https://www.econbiz.de/10009782164
Saved in:
3
Relationships and quality management : the Pastificio Rana case study
Invernizzi, Emanuele
;
Romenti, Stefania
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 85-99)
.
2013
Persistent link: https://www.econbiz.de/10009782052
Saved in:
4
Corporate brand integration in mergers and acquisitions
Kernstock, Joachim
;
Brexendorf, Tim Oliver
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 72-82)
.
2013
Persistent link: https://www.econbiz.de/10009782071
Saved in:
5
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
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