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~subject:"International market segmentation"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
~type_genre:"Systematic review"
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International market segmentation
Konsumentenverhalten
International marketing
26
Internationales Marketing
26
Theorie
9
Theory
9
Welt
7
World
7
Multinationales Unternehmen
5
Transnational corporation
5
Marketing management
4
Marketingmanagement
4
Consumer behaviour
3
Designation of origin
3
Herkunftsbezeichnung
3
International market entry
3
Internationaler Markteintritt
3
Beziehungsmarketing
2
Market research
2
Marktforschung
2
Relationship marketing
2
1950-1988
1
Advertising
1
Asia-Pacific region
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Asiatisch-Pazifischer Raum
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Asiatisch-pazifischer Raum
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Auslandsinvestition
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Betriebswirtschaftslehre
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Biowissenschaften
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Brand management
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Brand name
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Business economics
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Cognition
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Competitive strategy
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Corporate culture
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Cross-cultural marketing
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Developing countries
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69
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35
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25
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Cerviño, Julio
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Jain, Arun K.
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Martín Martín, Oscar
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Sheth, Jagdish N.
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Usunier, Jean-Claude
1
Wind, Yoram
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International marketing review
1
Legends in marketing
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Working paper / Institut Universitaire de Management International, Université de Lausanne
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ECONIS (ZBW)
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1
Global marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337118
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2
Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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3
Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
-
2003
Persistent link: https://www.econbiz.de/10001815333
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