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Innovative Wirtschaftskommunikation : interdisziplinäre Problemlösungen für die Wirtschaft
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What's real? : die Chimäre internationaler Werbestandardisierung am Beispiel der Coca-Cola Real-Kampagne
Rathje, Stefanie
- In:
Innovative Wirtschaftskommunikation : …
,
(pp. 161-182)
.
2006
Persistent link: https://www.econbiz.de/10003387844
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