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~subject:"International marketing"
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Search: subject:"Global Consumer Culture"
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International marketing
Consumer behaviour
26
Konsumentenverhalten
26
Globalisierung
21
Globalization
21
Internationales Marketing
20
Cultural identity
17
Kulturelle Identität
17
Global consumer culture
13
Welt
13
World
13
global consumer culture
8
Social integration
7
Soziale Integration
7
Ethnic group
6
Ethnische Gruppe
6
National culture
6
Nationalkultur
6
Acculturation
5
China
4
Brand management
3
Culture
3
Kultur
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
globalization
3
Advertising effects
2
Chinese (People)
2
Chinesen
2
Consumer ethnocentrism
2
Consumption
2
Corporate culture
2
Global Consumer Culture
2
Identification with global consumer culture
2
Marketing communication
2
Personality psychology
2
Persuasion knowledge
2
Persönlichkeitspsychologie
2
Religion
2
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English
20
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Cleveland, Mark
5
Laroche, Michel
3
Bartikowski, Boris
2
Al-Issa, Nermain
1
Arnold, Mark J.
1
Castro Aristizabal, Geovanny
1
Cheetham, Fiona
1
Cui, Charles Chi
1
Czarnecka, Barbara
1
Dens, Nathalie
1
Durvasula, Srinivas
1
Escandon-Barbosa, Diana
1
Hurtado-Ayala, Andrea
1
Ibarra-Cantu, Cecilia
1
Jo, Myung-soo
1
Keles, Serap
1
Kim, Chang-soo
1
Kim, Jung Seek
1
Klaus, Philipp
1
Klein, Andreas
1
Licsandru, Tana Cristina
1
Lysonski, Steven
1
Magnusson, Peter
1
McCutcheon, Georgia
1
Papadopoulos, Nicolas G.
1
Park, Jungkun
1
Poon, Patrick
1
Rahman, Kaleel
1
Ramirez-Urraya, Agustín
1
Reynolds, Kristy
1
Sharma, Varinder M.
1
Sobol, Kamila
1
Steenkamp, Jan-Benedict E. M.
1
Tarquini-Poli, Annalisa
1
Wang, Haizhong
1
Westjohn, Stanford A.
1
Zhou, Lianxi
1
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Journal of business research : JBR
8
Journal of global marketing
3
International marketing review
2
Journal of international marketing
2
Journal of Islamic marketing
1
Journal of euromarketing
1
Journal of international consumer marketing
1
Marketing intelligence & planning
1
Review of marketing science
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ECONIS (ZBW)
20
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1
Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana
;
Castro Aristizabal, Geovanny
; …
- In:
Journal of global marketing
36
(
2023
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
Saved in:
2
How do religiosity and acculturation to the
global
consumer
culture
drive the perceived value of luxury? : a study in Kuwait
Al-Issa, Nermain
;
Dens, Nathalie
- In:
Journal of Islamic marketing
14
(
2023
)
2
,
pp. 562-585
Persistent link: https://www.econbiz.de/10013536408
Saved in:
3
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
4
Attitudes toward global and local consumer culture and the meanings of brands
Kim, Jung Seek
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 37-61
Persistent link: https://www.econbiz.de/10013447839
Saved in:
5
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
6
Cultural perspectives of millennials' decision-making styles in online group buying
Klein, Andreas
;
Sharma, Varinder M.
- In:
Journal of international consumer marketing
34
(
2022
)
4
,
pp. 357-379
Persistent link: https://www.econbiz.de/10013361563
Saved in:
7
Global
consumer
culture
and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
8
Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice
Klaus, Philipp
;
Park, Jungkun
;
Tarquini-Poli, Annalisa
- In:
International marketing review
39
(
2022
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10013396196
Saved in:
9
Consumer multiculturation in multicultural marketplaces : Mexican immigrants' responses to the
global
consumer
culture
construction of Tex-Mex as Mexican food
Ibarra-Cantu, Cecilia
;
Cheetham, Fiona
- In:
Journal of business research : JBR
134
(
2021
),
pp. 70-77
Persistent link: https://www.econbiz.de/10012643498
Saved in:
10
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
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