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~subject:"International marketing"
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Search: subject:"brand alliance"
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International marketing
Brand management
37
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
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Brand alliance
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brand alliance
11
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Co-branding
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Internationales Marketing
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co-branding
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Marketing cooperation
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Marketingkooperation
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Brand extension
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Cause-related marketing
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Cross-border strategic brand alliance
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Ingredient branding
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Markentransfer
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Advertising effects
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Associations
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Attitudes
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Attribution
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Brand failure
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Brand familiarity
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Brand fit
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Categorization
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Cause importance
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Cause-Related Marketing
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Children
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Cobranding
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Designation of origin
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Fashion
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Feedback
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Brown, Brian P.
1
Grębosz, Magdalena
1
Guang, Tian
1
Kurtuldu, Günay
1
Lim, Chi Lo
1
Mohan, Mayoor
1
Oh, Han-Mo
1
Okumuş, Abdullah
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Otto, Jacek
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Schoefer, Klaus
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Shi, Tiebing
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of value chain management : IJVCM
1
Journal of economics & management
1
Journal of international trade & commerce
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Evaluations of international brand alliances
Kurtuldu, Günay
;
Okumuş, Abdullah
- In:
International journal of value chain management : IJVCM
12
(
2021
)
2
,
pp. 107-132
Persistent link: https://www.econbiz.de/10012595090
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2
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
3
Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
Saved in:
4
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
5
International expansion of brands by realization of co-branding strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
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