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~subject:"International marketing"
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International marketing
Herkunftsbezeichnung
2,953
Designation of origin
2,945
Consumer behaviour
1,062
Konsumentenverhalten
1,060
Brand image
874
Markenimage
872
Markenführung
407
Brand management
406
Tourism marketing
364
Tourismusmarketing
364
Destination management
331
Destinationsmanagement
331
Rules of origin
321
Ursprungsregeln
294
Welt
284
World
284
EU countries
282
EU-Staaten
282
country of origin
252
Holiday behaviour
239
Urlaubsverhalten
239
USA
224
United States
221
Brand
208
China
208
Free trade agreement
208
Freihandelsabkommen
208
Tourism
205
Tourismus
204
Markenartikel
203
Theorie
198
Theory
198
Handelspräferenzen
179
Trade preferences
179
Internationales Marketing
175
Product quality
165
Produktqualität
165
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157
Tourismusregion
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German
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Magnusson, Peter
5
Westjohn, Stanford A.
5
Bruno, Pascal
4
Grudecka, Anna
4
Klein, Kristina
4
Vianelli, Donata
4
Völckner, Franziska
4
Ahlert, Dieter
3
Pegan, Giovanna
3
Sattler, Henrik
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Agola, David
2
Backhaus, Christof
2
Bandyopadhyay, Subir
2
Berentzen, Johannes
2
Carneiro, Jorge Manoel Teixeira
2
Cerviño, Julio
2
Diamantopoulos, Adamantios
2
Farhangmehr, Minoo
2
García-de-Frutos, Nieves
2
Gorostidi-Martinez, Haritz
2
Han, C. M.
2
Hornikx, Jos
2
Jin, Byoungho
2
Mai, Robert
2
Meurs, Frank van
2
Moon, Byeong-joon
2
Nobre, Helena
2
Ortega Egea, José Manuel
2
Raman, Prashant
2
Ramkumar, Bharath
2
Rice, Gillian
2
Samiee, Saeed
2
Sohail, M. Sadiq
2
Sousa, Ana
2
Vescovi, Tiziano
2
Witek-Hajduk, Marzanna K.
2
Witek-Hajduk, Marzanna Katarzyna
2
Wongtada, Nittaya
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Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Handelsmanagement und Netzwerkmarketing <Münster (Westf)>
1
Jung von Matt AG <Hamburg>
1
Springer International Publishing
1
Universität St. Gallen / Institut für Marketing
1
htp St. Gallen Managementberatung AG
1
Published in...
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International marketing review
18
Journal of global marketing
8
Journal of international consumer marketing
8
International business review : the official journal of the European International Business Academy
5
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
5
Asia Pacific journal of marketing and logistics
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
International journal of emerging markets
3
Journal of business research : JBR
3
Business history
2
Corporate reputation review : an international journal
2
Essays on the effects of brand names and prices on consumer behavior
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of consumer studies
2
International journal of management and economics
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of euromarketing
2
Journal of marketing
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
The journal of product & brand management
2
Asia Pacific business review
1
Asian dimensions of services marketing
1
Berichte aus der Betriebswirtschaft
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Canadian journal of agricultural economics : CJAE
1
China & world economy
1
Cross cultural & strategic management
1
Cross cultural management : an international journal
1
Customer-centric marketing strategies : tools for building organizational performance
1
DUV : Wirtschaftswissenschaft
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
1
Emerging markets, finance and trade : EMFT
1
Entrepreneurial business and economics review : EBER
1
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ECONIS (ZBW)
174
EconStor
1
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1
How EMNEs and DMNEs can attract applicants in emerging and developed countries : a cross-national conjoint analysis on the role of
country-of-origin
and CSR
Bich Ngoc Le
;
Morschett, Dirk
- In:
International journal of human resource management
35
(
2024
)
8
,
pp. 1449-1485
Persistent link: https://www.econbiz.de/10014552883
Saved in:
2
Ways to neutralize the
country-of-origin
effect in the emerging market firms international branding
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
International journal of management and economics
59
(
2023
)
1
,
pp. 46-56
Paper's objectives: The purpose of this paper is to examine the ways in which to neutralize the
country-of-origin
(COO …
Persistent link: https://www.econbiz.de/10014310104
Saved in:
3
Explaining consumer willingness to pay for
country-of-origin
labeling with ethnocentrism, country image, and product image : examples from China's beef market
Gao, Shijun
;
Grebitus, Carola
;
DeLong, Karen L.
- In:
Canadian journal of agricultural economics : CJAE
72
(
2024
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10014536362
Saved in:
4
Measuring negative effects of copycat products in emerging consumer markets
Suzuki, Mayu
;
Washida, Yuichi
- In:
Hitotsubashi journal of commerce and management
55
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012659483
Saved in:
5
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
6
Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
Saved in:
7
Is brand globalness compatible with brand
country-of-origin
? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
8
The influence of regional Italian images on consumer behaviour : a study of consumers in Germany
Fauser, Simon Georg
;
Agola, David
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 129-158
Persistent link: https://www.econbiz.de/10012583874
Saved in:
9
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
10
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
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