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~subject:"International marketing"
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International marketing
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Internationales Marketing
3
Multinationales Unternehmen
3
National culture
3
Nationalkultur
3
Productivity
3
Produktivität
3
Transnational corporation
3
foreign product
3
Auslandsinvestition
2
Consumer boycott
2
Consumer ethnocentrism
2
Foreign investment
2
India
2
Indien
2
discourse analysis
2
marketing
2
measurement
2
xenophobia
2
Air conditioner
1
Analysts following
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Asymmetric information
1
Asymmetrische Information
1
CETSCALE
1
Capital structure
1
Consumer affinity
1
Consumer durable
1
Consumer ethnocentric tendency scale
1
Corporate debt
1
Corporate debt maturity
1
Country image effect
1
Country-of-origin effect
1
Debt financing
1
Domestic and foreign product preferences
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English
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Carneiro, Jorge Manoel Teixeira
1
Costa, Camila
1
García-de-Frutos, Nieves
1
Goldszmidt, Rafael
1
Jakubanecs, Alexander
1
Makienko, Igor
1
Ortega Egea, José Manuel
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International business review : the official journal of the European International Business Academy
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
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ECONIS (ZBW)
3
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How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
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2
Evaluation of foreign products in the context of South-North geographic cues
Makienko, Igor
;
Jakubanecs, Alexander
- In:
International journal of business and emerging markets …
12
(
2020
)
4
,
pp. 405-421
Persistent link: https://www.econbiz.de/10012505375
Saved in:
3
A contingent approach to country-of-origin effects on foreign products evaluation : interaction of facets of country image with product classes
Costa, Camila
;
Carneiro, Jorge Manoel Teixeira
; …
- In:
International business review : the official journal of …
25
(
2016
)
5
,
pp. 1066-1075
Persistent link: https://www.econbiz.de/10011545668
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