//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"International marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"language associations"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
International marketing
Advertising
1
Advertising effects
1
Internationales Marketing
1
Internet marketing
1
Language
1
Online-Marketing
1
Sprache
1
Werbewirkung
1
Werbung
1
accents
1
country-of-origin (COO)
1
international advertising
1
language associations
1
spokesperson effectiveness
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Laroche, Michel
1
Li, Rong
1
Richard, Marie-Odile
1
Xu, Lu
1
Published in...
All
International journal of consumer studies
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is this accent? : effects of accent and language in international advertising contexts
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Xu, Lu
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1209-1222
Persistent link: https://www.econbiz.de/10013328261
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->