What is this accent? : effects of accent and language in international advertising contexts
Michel Laroche, Rong Li, Marie-Odile Richard, Lu Xu
| Year of publication: |
2022
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|---|---|
| Authors: | Laroche, Michel ; Li, Rong ; Richard, Marie-Odile ; Xu, Lu |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2022, 4, p. 1209-1222
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| Subject: | accents | country-of-origin (COO) | international advertising | language associations | spokesperson effectiveness | Sprache | Language | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013328261