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~subject:"Internationales Marketing"
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Internationales Marketing
Multinationales Unternehmen
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Globalisierung
151
Globalization
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USA
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United States
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Theorie
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Großbritannien
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Führungskräfte
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KMU
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Managers
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SME
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Germany
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Management international review : mir ; journal of international business
25
Management international review : MIR ; journal of international business
2
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All
ECONIS (ZBW)
27
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1
Endorsement of global product brands by global corporate brands : a consumer perspective across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
61
(
2021
)
4
,
pp. 563-598
Persistent link: https://www.econbiz.de/10012657849
Saved in:
2
Organizational influences and performance impact of cross-border e-commerce barriers : the moderating role of home country digital infrastructure and foreign market internet penetr...
Eduardsen, Jonas Strømfeldt
;
Marinova, Svetla Trifonova
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
3
,
pp. 433-467
Persistent link: https://www.econbiz.de/10014340945
Saved in:
3
Shared consumer needs across India and China : a path to global advertising of services?
Sadarangani, Pradip H.
;
Krishnamurthy, Anup
;
Bagozzi, …
- In:
Management international review : mir ; journal of …
57
(
2017
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10011708294
Saved in:
4
How product attributes influence internationalization : a framework of domain- and culture-specificity
Fan, Terence Ping-ching
;
Tan, Alex Tai Loong
- In:
Management international review : mir ; journal of …
55
(
2015
)
1
,
pp. 523-76
Persistent link: https://www.econbiz.de/10010528711
Saved in:
5
International marketing standardization : a meta-analytic estimation of its antecedents and consequences
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 711-739
Persistent link: https://www.econbiz.de/10010198051
Saved in:
6
Isomorphic pressures, peripheral product attributes and emerging market firm export performance
Brouthers, Lance Eliot
;
O'Donnell, Edward
;
Keig, Dawn L.
- In:
Management international review : mir ; journal of …
53
(
2013
)
5
,
pp. 687-710
Persistent link: https://www.econbiz.de/10010198054
Saved in:
7
Dealing with market dynamism : the role of reconfiguration in global account management
Shi, Linda H.
;
Wu, Fang
- In:
Management international review : mir ; journal of …
51
(
2011
)
5
,
pp. 635-663
Persistent link: https://www.econbiz.de/10009311018
Saved in:
8
Corporate diversification, TMT experience, and performance : evidence from German SMEs
Deeksha Singh
;
Gaur, Ajai S.
;
Schmid, Florian P.
- In:
Management international review : mir ; journal of …
50
(
2010
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10003936219
Saved in:
9
Geographic orientation and performance : evidence from British exporters
Beleska-Spasova, Elena
;
Glaister, Keith W.
- In:
Management international review : mir ; journal of …
50
(
2010
)
5
,
pp. 533-557
Persistent link: https://www.econbiz.de/10008664291
Saved in:
10
Service multinationals : their past, present, and future
Kundu, Sumit K.
;
Merchant, Hemant
- In:
Management international review : mir ; journal of …
48
(
2008
)
4
,
pp. 371-377
Persistent link: https://www.econbiz.de/10003743370
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