//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Chang, Chingching"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internationales Marketing
Advertising effects
18
Werbewirkung
18
Advertising
13
Werbung
13
Consumer behaviour
10
Konsumentenverhalten
10
Taiwan
6
Cognition
5
Kognition
5
Emotion
4
Psychology of advertising
4
Werbepsychologie
4
Brand
3
Markenartikel
3
USA
3
United States
3
Advertising media
2
Analysis of variance
2
Asia
2
Asien
2
East Asia
2
International marketing
2
Ostasien
2
Prospect Theory
2
Prospect theory
2
Varianzanalyse
2
Viral marketing
2
Virales Marketing
2
Werbeträger
2
Advertising message
1
Altruism
1
Altruismus
1
Belief
1
Bespielte Medien
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Caucasus
1
Cause-Related Marketing
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chang, Chingching
2
Li, Hairong
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
Saved in:
2
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->