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~subject:"Internationales Marketing"
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Internationales Marketing
Brand image
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Murphy, Steven A.
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Old country passions : an international examination of country image, animosity, and affinity among ethnic consumers
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Journal of international marketing
25
(
2017
)
3
,
pp. 61-82
Persistent link: https://www.econbiz.de/10011752715
Saved in:
2
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
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