Place brands and brand-place associations : the role of "place" in international marketing
Nicolas Papadopoulos, Alia el Banna, Steven A. Murphy and José I. Rojas-Méndez
| Year of publication: |
2011
|
|---|---|
| Authors: | Papadopoulos, Nicolas G. ; El Banna, Alia ; Murphy, Steven A. ; Rojas-Méndez, José I. |
| Published in: |
Handbook of research in international marketing. - Cheltenham [u.a.] : Elgar, ISBN 1-84980-302-1. - 2011, p. 88-113
|
| Subject: | Internationales Marketing | International marketing | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009385448