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~subject:"Internationales Marketing"
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Internationales Marketing
Consumer behaviour
14
Konsumentenverhalten
13
USA
8
United States
7
Brand management
4
India
4
Markenführung
4
Marketing theory
4
Product design
4
Produktgestaltung
4
Einzelhandel
3
Indien
3
International marketing
3
Market research
3
Marketing
3
Marketing management
3
Marketingmanagement
3
Marketingtheorie
3
Marktforschung
3
Retail trade
3
Verbraucherverhalten
3
Aesthetics
2
Brand identity
2
Brand image
2
Brands
2
Competitive advantage
2
Computerized method
2
Computerunterstützung
2
Consumers
2
Corporate reputation
2
Cultural branding
2
Cultural identity
2
Ethnoconsumerism
2
Firmenimage
2
Global markets
2
Indian consumer
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet
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English
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Venkatesh, Alladi
3
Belk, Russell W.
1
Chen, Steven
1
Cross, Samantha N. N.
1
Khanwalkar, Seema
1
Lawrence, Lynda
1
Meamber, Laurie
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Ruvalcaba, Cecilia
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Consumer Culture Theory Conference <12., 2017, Anaheim, Calif.>
1
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Interpretive consumer research : paradigms, methodologies & applications
1
Qualitative market research : an international journal
1
Research in consumer behavior
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ECONIS (ZBW)
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Consumer culture theory
Cross, Samantha N. N.
(
ed.
);
Ruvalcaba, Cecilia
(
ed.
); …
-
Consumer Culture Theory Conference <12., 2017, Anaheim, …
-
2018
-
First edition
Persistent link: https://www.econbiz.de/10011823381
Saved in:
2
Ethnoconsumerism and cultural branding : designing "Nano" car : commentary
Venkatesh, Alladi
;
Khanwalkar, Seema
;
Lawrence, Lynda
; …
- In:
Qualitative market research : an international journal
16
(
2013
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10010204001
Saved in:
3
Ethnoconsumerist methodology for cultural and cross-cultural consumer research
Meamber, Laurie
;
Venkatesh, Alladi
- In:
Interpretive consumer research : paradigms, …
,
(pp. 87-108)
.
2001
Persistent link: https://www.econbiz.de/10001613032
Saved in:
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