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~subject:"Internationales Marketing"
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Search: subject:"Ethnocentrism"
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Internationales Marketing
Consumer behaviour
256
Konsumentenverhalten
231
Ethnocentrism
145
National culture
145
Nationalkultur
145
Designation of origin
111
Herkunftsbezeichnung
111
Consumer ethnocentrism
94
consumer ethnocentrism
82
ethnocentrism
64
Brand image
63
Markenimage
61
Country of origin
42
International marketing
41
Brand management
36
Markenführung
36
Rules of origin
32
Ursprungsregeln
32
China
29
CETSCALE
27
Brand
20
Markenartikel
20
Globalization
19
country of origin
18
Cosmopolitanism
16
Globalisierung
16
India
16
Consumer animosity
15
Cultural identity
15
purchase intention
15
Animosity
14
Indien
14
Kulturelle Identität
14
Multinationales Unternehmen
12
Transnational corporation
12
Turkey
12
Welt
12
World
12
animosity
12
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24
Free
2
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Article
35
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Article in journal
35
Aufsatz in Zeitschrift
35
Language
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English
35
Author
All
Cleveland, Mark
4
Aashish, Kumar
2
Balabanis, George
2
Raman, Prashant
2
Areiza-Padilla, Jose Andres
1
Arpasri Sothonvit
1
Asmat Nizam Abdul Talib
1
Attia, Samaa
1
Belbağ, Aybegüm Güngördü
1
Biswas, Abhijit
1
Bizarrias, Flávio Santino
1
Bose, Tarun Kanti
1
Brice, William David
1
Cervera-Taulet, Amparo
1
Chansarkar, Bal
1
Chew, Tze Cheng
1
Chu, Edward
1
Chung, Jae-Eun
1
Clancy, Richard
1
Comello, Maria Leonora Nori G.
1
Correa, Santiago
1
Coulter, Robin A.
1
Cucato, Jussara da S. T.
1
Davies, Mark A. P.
1
Ding, Qing Shan
1
ELSamen, Amjad Abu
1
Farhangmehr, Minoo
1
Filipović, Jovana
1
Gammoh, Bashar S.
1
Gregory, Gary
1
Grewal, Dhruv
1
Guha, Abhijit
1
Gülsoy, Tanses
1
Harcar, Talha
1
Hong, EunPyo
1
Hung Trong Hoang
1
Jeong, So Won
1
Jin, Byoungho
1
Jin, Zhongqi
1
Jones, Wayne
1
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Published in...
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International marketing review
5
Journal of global marketing
3
Journal of international consumer marketing
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of retailing and consumer services
2
Cross cultural & strategic management
1
Global business review
1
Global strategy journal : GSJ
1
International business review : the official journal of the European International Business Academy
1
International journal of business environment : IJBE
1
International journal of emerging markets
1
International journal of management and economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail and distribution management
1
International journal of value chain management : IJVCM
1
Journal for global business advancement : JGBA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international marketing
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Thunderbird international business review
1
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
1
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ECONIS (ZBW)
35
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1
An examination of the effects of consumer
ethnocentrism
, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
2
Consumer religiosity, cosmopolitanism and
ethnocentrism
in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
3
International business entry modes and consumer
ethnocentrism
: a multi country perspective
Bose, Tarun Kanti
;
Chew, Tze Cheng
;
Purohit, Sonal
; …
- In:
Thunderbird international business review
66
(
2024
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10014532165
Saved in:
4
The effect of customer
ethnocentrism
and customer participation on global brand attitude : the perspective of Chinese customer
Hong, EunPyo
;
Park, Jungkun
;
Pensri Jaroenwanit
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014240277
Saved in:
5
Consequences of xenocentrism and
ethnocentrism
on brand image of Starbucks : moderating effects of national culture and perceived brand globalness between Colombia and Spain
Areiza-Padilla, Jose Andres
;
Cervera-Taulet, Amparo
- In:
Cross cultural & strategic management
30
(
2023
)
2
,
pp. 348-374
Persistent link: https://www.econbiz.de/10014317041
Saved in:
6
Xenocentrism,
ethnocentrism
, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
7
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
8
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
9
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
10
The extension of animosity model of foreign product purchase : does country of origin matter?
Hung Trong Hoang
;
Khanh Ngoc Bich Ho
;
Tran, Trang P.
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209464
Saved in:
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