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~subject:"Internationales Marketing"
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Internationales Marketing
Web analytics
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Guercini, Simone
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International marketing in the fast changing world
2
Handbook of strategic e-business management
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ECONIS (ZBW)
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Internationalization through e-commerce : the case multibrand luxury retailers in the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
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2
A taxonomy of export-pricing strategies and their performance in international markets
Hofer, Katharina
;
Niehoff, Lisa Maria
;
Wuehrer, Gerhard A.
- In:
International marketing in the fast changing world
,
(pp. 85-107)
.
2015
Persistent link: https://www.econbiz.de/10011415987
Saved in:
3
Qualitative analysis of online communities to support international business decisions
Sinkovics, Rudolf R.
;
Penz, Elfriede
;
Molina-Castillo, …
- In:
Handbook of strategic e-business management
,
(pp. 841-862)
.
2014
Persistent link: https://www.econbiz.de/10010234597
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