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~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"United States"
~subject:"Werbewirkung"
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Internet marketing
Konsumentenverhalten
Markenführung
United States
Werbewirkung
Consumer behaviour
168
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125
Salespeople
38
Verkaufspersonal
38
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36
Social web
36
Advertising effects
34
Brand image
33
Brand management
33
Markenimage
33
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
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30
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29
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Einzelhandel
25
Marketing theory
25
Marketingtheorie
25
Online-Marketing
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Retail trade
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23
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Online retailing
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Online-Handel
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Marketing
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Viral marketing
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Beatty, Sharon E.
6
Gillison, Stephanie T.
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Arnold, Todd J.
4
Ozcan, Timucin
4
Ramirez, Edward
4
Reynolds, Kristy E.
4
Sheth, Jagdish N.
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Albaum, Gerald S.
3
Baker, Thomas L.
3
Barnes, Donald C.
3
D'Souza, Giles
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Donthu, Naveen
3
Franke, George R.
3
Hair, Joseph F.
3
Johnson, Catherine M.
3
Kemp, Elyria
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Micu, Camelia C.
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Northington, William Magnus
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Roster, Catherine A.
3
Schumann, David W.
3
Smith, Scott M.
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Aggarwal, Praveen
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Alhouti, Sarah
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Ali, Fayaz
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Allaway, Arthur W.
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Brashear-Alejandro, Thomas
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Das, Neel
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Deitz, George D.
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Fernandes, Teresa
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Flight, Richard L.
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Journal of marketing theory and practice
182
Journal of marketing theory and practice : JMTP
101
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ECONIS (ZBW)
283
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61
Social media continuation intention : a contrarian analysis
Hussein, Rania S.
;
Hassan, Salah S.
;
Ashley, David
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 175-188
Persistent link: https://www.econbiz.de/10012515115
Saved in:
62
Clinical Screener (CS) : instrument refinement and comparison of compulsive buying prevalence among Polish young consumers of Eastern Europe to Western culture
Tarka, Piotr
;
Babaev, Jasurbek
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10012515120
Saved in:
63
Show me the real world : reactions of American female consumers to more realistic and diverse human models in e-commerce
Plotkina, Daria
;
Saurel, Hélène
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 250-269
Persistent link: https://www.econbiz.de/10012515122
Saved in:
64
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
65
Advancing research in digital and social media marketing
Zahay, Debra L.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 125-139
Persistent link: https://www.econbiz.de/10012483512
Saved in:
66
Customer delight : a review and agenda for research
Barnes, Donald C.
;
Krallman, Alexandra
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
Saved in:
67
Antecedents of the adoption process : insights from consumer packaged food goods
Kim, Kyoungmi
;
Allaway, Arthur W.
;
D'Souza, Giles
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10012181633
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68
Is cause-related marketing a winning strategy? : an event study analysis
Das, Neel
;
McNeil, Chris R.
;
Pouder, Richard W.
;
Daly, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10012181635
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69
Unplanned purchase decision making under simultaneous financial and time pressure
Van Steenburg, Eric
;
Naderi, Iman
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 98-116
Persistent link: https://www.econbiz.de/10012181638
Saved in:
70
Special edition packaging and its negative effects on search and the shopping experience
Shepherd, Steven
;
Fitzsimons, Gavan J.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012483451
Saved in:
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