Show me the real world : reactions of American female consumers to more realistic and diverse human models in e-commerce
Daria Plotkina and Hélène Saurel
| Year of publication: |
2021
|
|---|---|
| Authors: | Plotkina, Daria ; Saurel, Hélène |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 29.2021, 2, p. 250-269
|
| Subject: | Frauen | Women | Werbewirkung | Advertising effects | Körpergewicht | Body weight | People of Color | People of color | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Online-Handel | Online retailing | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2020.1824121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012515122