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~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"United States"
~subject:"Werbewirkung"
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Search: "Journal of marketing theory and practice."
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Internet marketing
Konsumentenverhalten
United States
Werbewirkung
Consumer behaviour
168
USA
125
Salespeople
38
Verkaufspersonal
38
Social Web
36
Social web
36
Advertising effects
34
Brand image
33
Brand management
33
Markenführung
33
Markenimage
33
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
25
Marketing theory
25
Marketingtheorie
25
Online-Marketing
25
Retail trade
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Emotion
19
Sales behaviour
19
Verkaufsverhalten
19
Brand
18
Markenartikel
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272
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274
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274
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274
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Beatty, Sharon E.
6
Gillison, Stephanie T.
5
Arnold, Todd J.
4
Ozcan, Timucin
4
Ramirez, Edward
4
Reynolds, Kristy E.
4
Albaum, Gerald S.
3
Baker, Thomas L.
3
Barnes, Donald C.
3
D'Souza, Giles
3
Donthu, Naveen
3
Franke, George R.
3
Hair, Joseph F.
3
Johnson, Catherine M.
3
Kemp, Elyria
3
Micu, Camelia C.
3
Northington, William Magnus
3
Roster, Catherine A.
3
Schumann, David W.
3
Sheth, Jagdish N.
3
Smith, Scott M.
3
Solomon, Michael R.
3
Aggarwal, Praveen
2
Alhouti, Sarah
2
Ali, Fayaz
2
Allaway, Arthur W.
2
Anitsal, Ismet
2
Babaev, Jasurbek
2
Brashear-Alejandro, Thomas
2
Briggs, Elten
2
Burnham, Thomas A.
2
Butler, Timothy D.
2
Chaudhuri, Arjun
2
Curran, James M.
2
Das, Neel
2
Deitz, George D.
2
Fernandes, Teresa
2
Flight, Richard L.
2
Fox, Alexa K.
2
Fu, Frank Q.
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Journal of marketing theory and practice
175
Journal of marketing theory and practice : JMTP
99
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ECONIS (ZBW)
274
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91
Consumers' self-contradictory behaviors for post-purchase product configurations
Ozcan, Timucin
;
Hair, Michael
;
Bagchi, Rajesh
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012181606
Saved in:
92
Understanding social media : the effect of belief type and product type on consumers' social media use
Micu, Camelia C.
;
Sciandra, Michael R.
;
Micu, Anca
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10012181608
Saved in:
93
Shopper deal seeking across channels : an updated view
Gillison, Stephanie T.
;
Northington, William Magnus
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 123-139
Persistent link: https://www.econbiz.de/10012181612
Saved in:
94
The impact of manager likeability on sales performance
Nowlin, Edward L.
;
Walker, Doug
;
Anaza, Nwamaka
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012181614
Saved in:
95
Trustworthy blue or untrustworthy red : the influence of colors on trust
Su, Lixun
;
Cui, Annie Peng
;
Walsh, Michael F.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
3
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012181620
Saved in:
96
I can forgive you, but I can't forgive the firm : an examination of service failures in the sharing economy
Suri, Anshu
;
Huang, Bo
;
Sénécal, Sylvain
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012181626
Saved in:
97
Listening to the consumer : exploring review topics on Airbnb and their impact on listing performance
Zhang, Jurui
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 371-389
Persistent link: https://www.econbiz.de/10012181627
Saved in:
98
Collaborative consumption usage in the US and India : an exploratory study
Albinsson, Pia A.
;
Perera, B. Yasanthi
;
Nafees, Lubna
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 390-412
Persistent link: https://www.econbiz.de/10012181628
Saved in:
99
Exploring online peer-to-peer swapping : a social practice theory of online swapping
Philip, Heather E.
;
Ozanne, Lucie K.
;
Ballantine, Paul W.
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 413-429
Persistent link: https://www.econbiz.de/10012181629
Saved in:
100
A shared understanding : redefining "sharing" from a consumer perspective
Reich, Brandon J.
;
Hong, Yuan
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
4
,
pp. 430-444
Persistent link: https://www.econbiz.de/10012181630
Saved in:
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