//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet marketing"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Markenführung
Consumer behaviour
49,425
Konsumentenverhalten
49,411
Relationship marketing
6,805
Beziehungsmarketing
6,804
Brand management
5,805
Brand image
5,387
Markenimage
5,387
Customer satisfaction
4,598
Kundenzufriedenheit
4,597
Online retailing
4,040
Online-Handel
4,040
Dienstleistungsqualität
3,647
Service quality
3,647
Social Web
3,593
Social web
3,593
Theory
3,549
Theorie
3,543
Online-Marketing
3,499
Brand
3,184
Markenartikel
3,135
USA
2,950
United States
2,942
Einzelhandel
2,913
Retail trade
2,911
Advertising effects
2,703
Werbewirkung
2,703
Emotion
2,559
E-commerce
2,491
Electronic Commerce
2,478
Viral marketing
2,251
Virales Marketing
2,251
Experiment
2,192
Advertising
2,100
Werbung
2,074
Confidence
1,945
Vertrauen
1,942
Preismanagement
1,658
Pricing strategy
1,658
more ...
less ...
Online availability
All
Undetermined
5,454
Free
780
Type of publication
All
Article
8,450
Book / Working Paper
43
Type of publication (narrower categories)
All
Article in journal
Conference proceedings
Aufsatz in Zeitschrift
8,478
Aufsatz im Buch
524
Book section
524
Graue Literatur
198
Non-commercial literature
198
Hochschulschrift
181
Arbeitspapier
140
Working Paper
140
Thesis
120
Conference paper
94
Konferenzbeitrag
94
Collection of articles of several authors
82
Sammelwerk
82
Aufsatzsammlung
63
Reprint
53
Konferenzschrift
43
Case study
23
Fallstudie
23
Collection of articles written by one author
11
Sammlung
11
Ratgeber
9
Guidebook
8
Handbook
8
Handbuch
8
Lehrbuch
8
Amtsdruckschrift
6
Government document
6
Textbook
6
Festschrift
4
Bibliografie enthalten
3
Bibliography included
3
Glossar enthalten
3
Glossary included
3
Interview
3
Systematic review
3
Übersichtsarbeit
3
Elektronischer Datenträger
1
Fallstudiensammlung
1
more ...
less ...
Language
All
English
8,442
German
50
Czech
1
French
1
Russian
1
Author
All
Loureiro, Sandra Maria Correia
32
Phau, Ian
27
Ko, Eunju
26
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Hollebeek, Linda D.
22
Melewar, T. C.
21
Pelsmacker, Patrick de
20
Dens, Nathalie
19
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Dwivedi, Yogesh Kumar
17
Filieri, Raffaele
17
Sarkar, Juhi Gahlot
17
Ekinci, Yuksel
16
Septianto, Felix
16
Sreejesh, S.
16
Veloutsou, Cleopatra
16
Vrontis, Demetris
16
Khan, Imran
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Paul, Justin
14
Sung, Yongjun
14
Ahn, Jiseon
13
Kunkel, Thilo
13
Park, Jungkun
13
Rahman, Zillur
13
Seo, Yuri
13
Torres, Ivonne M.
13
Casidy, Riza
12
Foroudi, Pantea
12
Johnson, Lester W.
12
Kumar, Vikas
12
Rather, Raouf Ahmad
12
Rita, Paulo
12
Romaniuk, Jenni
12
Swoboda, Bernhard
12
more ...
less ...
Institution
All
Deutscher Dialogmarketing Verband
6
Springer Fachmedien Wiesbaden
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
American Marketing Association
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Markendialog <12, 2008, Berlin>
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
538
Journal of retailing and consumer services
362
The journal of product & brand management
292
The journal of brand management : an international journal
274
International journal of internet marketing and advertising : IJIMA
131
Journal of marketing communications
126
International journal of hospitality management
116
International journal of advertising : the review of marketing communications
110
Psychology & marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
96
Journal of promotion management : innovations in planning and applied research
88
European journal of marketing : EJM
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Marketing intelligence & planning
74
Cogent business & management
73
Journal of international consumer marketing
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Journal of strategic marketing
72
Journal of marketing
66
International journal of consumer studies
65
Journal of promotion management : JPM
64
Marketing letters : a journal of research in marketing
64
Journal of marketing management : MM
63
Journal of the Academy of Marketing Science
63
International journal of electronic marketing and retailing : IJEMR
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of internet commerce
59
Journal of global marketing
57
International journal of contemporary hospitality management
56
The journal of consumer marketing
56
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
International journal of advertising : the quarterly review of marketing communications
54
International marketing review
53
Journal of fashion marketing and management
51
Journal of marketing research : JMR
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
Journal of retailing
50
Journal of travel and tourism marketing
48
more ...
less ...
Source
All
ECONIS (ZBW)
8,493
Showing
21
-
30
of
8,493
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Sport team identification : a social identity perspective comparing local and distant fans
Lintumäki, Petri
;
Koll, Oliver
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014504781
Saved in:
22
Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie
;
Haupt, Martin
;
Ohlwein, Martin
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
Saved in:
23
"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
24
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
25
Decoding viewer behavior : a multi-faceted exploration of marketing mix, brand equity, e-WOM, and perceived value in Indonesia's film market
Jaya, Faransyah Agung
;
Arief, Muhtosim
;
Suwitho, Msi
-
2024
Persistent link: https://www.econbiz.de/10014486650
Saved in:
26
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
27
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
28
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
29
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
30
A digital cohort analysis of consumers' mobile banking app experience
Sharma, Neeru
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014465708
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->