Sport team identification : a social identity perspective comparing local and distant fans
Year of publication: |
2024
|
---|---|
Authors: | Lintumäki, Petri ; Koll, Oliver |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 1, p. 1-17
|
Subject: | Brand identification | Consumer Behavior | Distant fans | Fan behavior | Satellite fans | Sport team identification | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Profisport | Professional sports | Fußball | Football | Persönlichkeitspsychologie | Personality psychology | Ballsport | Ball game | Markenführung | Brand management |
-
Behrens, Anton, (2020)
-
The relationship between brand associations and fan behaviours for football teams
Eskiler, Ersin, (2021)
-
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai, (2018)
- More ...
-
Lintumäki, Petri, (2020)
-
Lintumäki, Petri, (2022)
-
Lintumäki, Petri, (2020)
- More ...