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~subject:"Internet marketing"
~subject:"Mobile Business"
~type_genre:"Graue Literatur"
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Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
-
2011
Persistent link: https://www.econbiz.de/10009268948
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Mobile Kundenkarten - Akzeptanz durch Konsumenten und Implikationen für das CRM
Mann, Andreas
;
Prein, Jan
-
2009
Persistent link: https://www.econbiz.de/10003911225
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