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~subject:"Internet marketing"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Internet marketing
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Online-Marketing
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
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9
Handbook of research on integrating social media into strategic marketing
4
Crowdfunding : the corporate era
3
Digital and social media marketing : a results-driven approach
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
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Harvard-Business-Manager : das Wissen der Besten
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Internet economics
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
1
Advances in social networking and online communities (ASNOC) book series
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
1
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CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Case study and review
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Cases on innovations in educational marketing : transnational and technological strategies
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Chandos Publishing social media series
1
Contemporary issues in social media marketing
1
Customer-centric marketing strategies : tools for building organizational performance
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Produktivität von Musikkulturen
1
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1
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1
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ECONIS (ZBW)
185
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31
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185
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31
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
32
Digitalisierung im touristischen Vertrieb - mit Omnichannel bestimmt endgültig der Kunde die Regeln
Seeliger, Carsten
;
Welbers, Georg
- In:
CSR und Digitalisierung : der digitale Wandel als …
,
(pp. 879-887)
.
2017
Persistent link: https://www.econbiz.de/10011732194
Saved in:
33
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
34
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
35
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
36
Social media in travel, tourism and hospitality : theory, practice and cases
Sigala, Marianna
(
ed.
);
Christou, Evangelos
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011549519
Saved in:
37
Die digitale Kommunikationsstrategie : Praxis-Leitfaden für Unternehmen : mit Case Studys und Experten-Beiträge : für eine Kommunikation in digitalen Zeiten
Ruisinger, Dominik
-
2016
Persistent link: https://www.econbiz.de/10011481979
Saved in:
38
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
39
Collaborative brand attacks in social media : exploring the antecedents, characteristics, and consequences of a new form of brand crises
Rauschnabel, Philipp A.
;
Kammerlander, Nadine
;
Ivens, …
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 381-410
Persistent link: https://www.econbiz.de/10011600557
Saved in:
40
Conjoint analysis for social media marketing experimentation : choice, utility estimates and preference ranking
Menon, R. G. Vishnu
;
Valdimar Sigurdsson
- In:
Managerial and decision economics : MDE ; the …
37
(
2016
)
4/5
,
pp. 345-359
Persistent link: https://www.econbiz.de/10011586815
Saved in:
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