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~subject:"Internet marketing"
~subject:"Preismanagement"
~subject:"Rebate"
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Search: subject:"promotions"
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Internet marketing
Preismanagement
Rebate
Verkaufsförderung
1,928
Sales promotion
1,927
Consumer behaviour
893
Konsumentenverhalten
893
Sales-promotion
409
Pricing strategy
328
Einzelhandel
299
Retail trade
291
Theorie
237
promotions
236
Theory
235
Marketingmanagement
202
Werbung
194
Marketing management
193
Werbewirkung
193
Advertising effects
191
Advertising
171
Beziehungsmarketing
170
Relationship marketing
170
Marketing
168
USA
161
Deutschland
157
United States
155
Promotions
144
Germany
143
Markenführung
134
Brand management
133
Online-Marketing
133
Verkauf
131
Online retailing
128
Online-Handel
128
Selling
121
Rabatt
111
Salespeople
100
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100
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86
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85
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381
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104
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19
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457
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29
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Usman, Osly
10
Kukar-Kinney, Monika
7
Sinitsyn, Maxim
6
Bogomolova, Svetlana
5
Chevalier, Judith A.
5
Dover, Yaniv
5
Gedenk, Karen
5
Mayzlin, Dina
5
Monroe, Kent B.
5
Xia, Lan
5
Aydinli, Aylin
4
Bertini, Marco
4
Lambrecht, Anja
4
Natter, Martin
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Zettelmeyer, Florian
4
Aspara, Jaakko
3
Ballensiefen, Benjamin
3
Barone, Michael J.
3
Barrio-García, Salvador del
3
Berardi, Nicoletta
3
Biswas, Abhijit
3
Busse, Meghan R.
3
Cao, Zike
3
Choi, Sungchul
3
Gauri, Dinesh Kumar
3
Gautier, Erwan
3
Guha, Abhijit
3
Huchzermeier, Arnd
3
Hui, Kai-Lung
3
Inderst, Roman
3
Khouja, Moutaz
3
Kleinaltenkamp, Michael
3
Kuntner, Tobias
3
Luo, Xueming
3
Martín Herrán, Guiomar
3
Nakhata, Chinintorn
3
Nevo, Aviv
3
Pai, Dinesh Ramdas
3
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Berliner Wissenschafts-Verlag
2
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1
HEC Paris (École des Hautes Études Commerciales)
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
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Journal of retailing
20
Journal of retailing and consumer services
18
Journal of business research : JBR
15
Journal of marketing
12
European journal of operational research : EJOR
11
Journal of promotion management : JPM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Quantitative marketing and economics : QME
8
The journal of product & brand management
8
Information systems research : ISR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Journal of promotion management : innovations in planning and applied research
6
International journal of hospitality management
5
International journal of production economics
5
Journal of marketing research : JMR
5
Journal of revenue and pricing management
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing : ZFP ; journal of research and management
4
SpringerLink / Bücher
4
Discussion papers / CEPR
3
International journal of industrial organization
3
International journal of production research
3
International journal of retail & distribution management
3
Omega : the international journal of management science
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Working paper / National Bureau of Economic Research, Inc.
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Economic research report
2
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ECONIS (ZBW)
485
RePEc
2
Showing
1
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487
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date (oldest first)
1
Live shopping
promotions
: which categories should a retailer discount to shoppers already in the store?
Wamsler, Julia
;
Vuckovac, Denis
;
Natter, Martin
;
Ilic, …
- In:
OR spectrum : quantitative approaches in management
46
(
2024
)
1
,
pp. 135-174
Persistent link: https://www.econbiz.de/10014519164
Saved in:
2
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
3
Consumers' behavioural responses to price
promotions
of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
Saved in:
4
Are "buy X get X free" price
promotions
effective? : an acquisition-transaction value perspective
Bhatt, Siddharth Harshkant
;
Pai, Dinesh Ramdas
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 707-721
Persistent link: https://www.econbiz.de/10014332140
Saved in:
5
An investigation into marketing activities role on the purchase of private label brands : a systematic review of trends in literature
Ndlovu, Sbonelo Gift
;
Heeralal, Shalen
-
2022
Persistent link: https://www.econbiz.de/10012887823
Saved in:
6
How do retailers compete on price
promotions
? : evidence from a temporary promotion ban in Belgium
Hindriks, Jean
;
Madio, Leonardo
;
Serse, Valerio
-
2022
Persistent link: https://www.econbiz.de/10012875968
Saved in:
7
Price
promotions
as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
8
Final price neglect in multi-product
promotions
: how non-integrated price reductions promote higher-priced products
Jia, He
;
Huang, Yunhui
;
Zhang, Qiang
;
Shi, Zhengyu
; …
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1097-1116
Persistent link: https://www.econbiz.de/10014526262
Saved in:
9
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
10
Restrictively framed
promotions
hurt retailers : the role of promotion induced reactance
Bhatt, Siddharth Harshkant
;
Swaminathan, Srinivasan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 77-109
Persistent link: https://www.econbiz.de/10014447585
Saved in:
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