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~subject:"Internet marketing"
~subject:"Sportökonomik"
~type_genre:"Book section"
~type_genre:"Handbook"
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Sportökonomik
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Handbook of research on integrating social media into strategic marketing
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Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
2
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Developing digital marketing : relationship perspectives
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Die Ökonomie des Sports in den Medien
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E-marketing in developed and developing countries : emerging practices
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Entrepreneurial Innovation : Strategy and Competition Aspects
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Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
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Management im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der modernen Sportökonomie
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing analysis in sport business : global perspectives
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Marketing in the cyber era : strategies and emerging trends
1
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
1
Research handbook of employment relations in sport
1
Routledge international handbooks
1
Sport tourism : concepts and theories
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Sport und Sportgroßveranstaltungen in Europa - zwischen Zentralstaat und Regionen
1
Strategies in sports marketing : technologies and emerging trends
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Unternehmensführung : State of the art und Entwicklungsperspektiven ; [die Herausgeberinnen nehmen nun den 65. Geburtstag von Richard Hammer zum Anlass, mit dieser Festschrift ihre Wertschätzung gegenüber dem Jubilar zum Ausdruck zu bringen]
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ECONIS (ZBW)
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1
The economics of sports betting and sports betting in economics
Corral Cuervo, Julio del
;
Gomez-Gonzalez, Carlos
- In:
Advances in sports economics
,
(pp. 197-211)
.
2022
Persistent link: https://www.econbiz.de/10013190299
Saved in:
2
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
3
Digital innovation in sport : barriers and opportunities for branded fitness apps for fans
Fenton, Alex
;
Parry, Keith D.
;
Chadwick, Simon
; …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 25-42)
.
2022
Persistent link: https://www.econbiz.de/10013342951
Saved in:
4
Value-influencing practices and triadic co-creation in team sports ecosystems
Stieler, Maximilian
;
Germelmann, Claas Christian
- In:
Emotions and social interaction through the lens of …
,
(pp. 55-87)
.
2018
Persistent link: https://www.econbiz.de/10011895191
Saved in:
5
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
6
Major trends in the sport industry
Richelieu, André
- In:
International sport marketing : issues and practice
,
(pp. 5-28)
.
2019
Persistent link: https://www.econbiz.de/10012101974
Saved in:
7
Sports betting, sports bettors and sports gambling policy
Humphreys, Brad R.
;
Soebbing, Brian
- In:
Sport und Sportgroßveranstaltungen in Europa - …
,
(pp. 15-37)
.
2012
Persistent link: https://www.econbiz.de/10009578865
Saved in:
8
If you want to play sport professionally, which sport should you choose?
Maynes, Greg
;
Mitchell, Heather
;
Schuwalow, Peter
; …
- In:
Research handbook of employment relations in sport
,
(pp. 250-271)
.
2016
Persistent link: https://www.econbiz.de/10011527304
Saved in:
9
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
Saved in:
10
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
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