Sports marketing and social media
Year of publication: |
2015
|
---|---|
Authors: | Mohammadkazemi, Reza |
Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 340-358
|
Subject: | Profisport | Professional sports | Sportmarketing | Sports marketing | Social Web | Social web | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
-
Jensen, Ricard W., (2015)
-
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra, (2023)
-
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros, (2015)
- More ...
-
The impact of organisational climate on innovation : a case study of the Ministry of Sports in Iran
Mohammadkazemi, Reza, (2014)
-
Identifying factors affecting export performance of sports equipment and sportswear firms
Mohammadkazemi, Reza, (2017)
-
Moradi, Masoud, (2020)
- More ...