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~subject:"Internet marketing"
~subject:"Strategisches Management"
~type_genre:"Book section"
~type_genre:"Company information"
~type_genre:"Konferenzbeitrag"
~type_genre:"Systematic review"
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Strategisches Management
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430
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186
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3
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3
Strategische Kommunikation im Spannungsfeld zwischen Intention und Emergenz
3
The global public relations handbook : theory, research, and practice
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Ethical practice of social media in public relations
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Strategische Kommunikation lehren, praktizieren und evaluieren : thematische Beiträge zur Verabschiedung von Jürg W. Leipziger als Honorarprofessor an der Universität Leipzig
2
The Oxford handbook of corporate reputation
2
The handbook of communication and corporate social responsibility
2
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
2
Accounting for sustainability: Asia Pacific perspectives
1
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1
Conference proceedings Trends in Business Communication 2020
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1
Connected marketing : the viral, buzz and word of mouth revolution
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1
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ECONIS (ZBW)
153
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1
The positioning of CEOs as advocates and activists for societal change : reflecting media, receptive and strategic cornerstones
Bojanic, Vanja
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014364062
Saved in:
2
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
Saved in:
3
Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa
;
Andreis, Federico de
;
Genovino, Cinzia
- In:
Corporate Branding in Logistics and Transportation : …
,
(pp. 57-69)
.
2024
Persistent link: https://www.econbiz.de/10014536309
Saved in:
4
Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy
Palmieri, Rudi
;
Rocci, Andrea
- In:
Journal of communication management
27
(
2023
)
3
,
pp. 345-361
Persistent link: https://www.econbiz.de/10014364051
Saved in:
5
Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Leite, Emilene
;
Johnstone, Leanne
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 275-302)
.
2023
Persistent link: https://www.econbiz.de/10014447576
Saved in:
6
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
7
Sensemaking as a change agent toward CSR strategy in the media
Trommershausen, Anke
- In:
Media and change management : creating a path for new …
,
(pp. 289-309)
.
2022
Persistent link: https://www.econbiz.de/10013167390
Saved in:
8
Paradigms of public relations in an age of digitalization : social media analytics in the UAE
Al-Jenaibi, Badreya
- In:
Recent developments in individual and organizational …
,
(pp. 262-277)
.
2021
Persistent link: https://www.econbiz.de/10012269391
Saved in:
9
Strategic crisis management : state of the field, challenges and opportunities
Diers-Lawson, Audra
;
Pang, Augustine
- In:
Public Relations
,
(pp. 195-215)
.
2021
Persistent link: https://www.econbiz.de/10012504912
Saved in:
10
Public relations for stakeholder and societal engagement
Holladay, Sherry J.
;
Tachkova, Elina R.
- In:
Public Relations
,
(pp. 217-232)
.
2021
Persistent link: https://www.econbiz.de/10012504921
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