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~subject:"Internet marketing"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference paper"
~type_genre:"Fallstudie"
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Internet marketing
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159
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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4
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Handbook of research on effective marketing in contemporary globalism
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic customer relationship management : IJECRM
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
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Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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ECONIS (ZBW)
53
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11
Digital marketing and consumer engagement ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011758597
Saved in:
12
Social media marketing : emerging concepts and applications
Heggde, Githa
(
ed.
);
Shainesh, G.
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011783531
Saved in:
13
Omnichannel Branding : Digitalisierung als Basis erlebnis- und beziehungsorientierter Markenführung
Gizycki, Vittoria von
(
ed.
);
Elias, Carola Anna
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011867146
Saved in:
14
Social media marketing ; Volume 2
2018
Persistent link: https://www.econbiz.de/10011845538
Saved in:
15
Social media marketing ; Volume 1
2018
Persistent link: https://www.econbiz.de/10011845541
Saved in:
16
Social media marketing : breakthroughs in research and practice
2018
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--
Persistent link: https://www.econbiz.de/10011791051
Saved in:
17
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke
(
ed.
)
-
2017
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
Saved in:
18
User engagement in social media : an individual-level perspective
Weiger, Welf Hermann
-
2017
Persistent link: https://www.econbiz.de/10011686891
Saved in:
19
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
20
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
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