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~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
9
Markenimage
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Brand management
6
Markenführung
6
Online retailing
6
Online-Handel
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Bekleidung
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Clothing
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Social Web
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Social web
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Distribution channel
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Vertriebsweg
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Beziehungsmarketing
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Confidence
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E-commerce
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Elderly people
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Electronic Commerce
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Relationship marketing
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Vertrauen
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Website
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Ältere Menschen
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Customer satisfaction
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Einzelhandel
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Experience
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Kundenzufriedenheit
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Retail trade
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Social media
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Strategic alliance
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Strategische Allianz
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USA
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United States
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Virtual reality
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Acculturation
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Kwon, Wi-suk
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Forsythe, Sandra
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Harrison, Ebenezer Nana Banyin
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Shim, Soo In
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Journal of electronic commerce research : JECR
1
The journal of product & brand management
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ECONIS (ZBW)
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Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
2
Impact of online flow on brand experience and loyalty
Shim, Soo In
;
Forsythe, Sandra
;
Kwon, Wi-suk
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10010526393
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