Impact of online flow on brand experience and loyalty
Soo In Shim; Sandra Forsythe; Wi-Suk Kwon
| Year of publication: |
2015
|
|---|---|
| Authors: | Shim, Soo In ; Forsythe, Sandra ; Kwon, Wi-suk |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 1, p. 56-71
|
| Subject: | Online | Flo | Brand | Experience | Loyalty | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526393